A380MSN004
Topic Author
Posts: 45
Joined: Sat Jun 03, 2017 9:07 am

Cost of painting / A330 "Hello Kitty" Eva Air

Mon Jul 03, 2017 5:19 am

Hi everyone,

Was on connecting flight when I saw the "Hello Kitty" A330.
Does any have roughly an idea how much it cost to do such painting ?

How long they need to ground the acft for a such job ?

Thanks,
 
JAGflyer
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Joined: Tue Aug 10, 2004 5:31 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Mon Jul 03, 2017 2:19 pm

Very intricate paint schemes often use decals (stickers) rather than paint.
Support the beer and soda can industry, your recycle old airplanes!
 
A380MSN004
Topic Author
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Joined: Sat Jun 03, 2017 9:07 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Mon Jul 03, 2017 3:20 pm

But stickers can stand such long time on the plane?
 
unimproved
Posts: 12
Joined: Sun Jun 22, 2014 7:14 pm

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Mon Jul 03, 2017 6:42 pm

A380MSN004 wrote:
But stickers can stand such long time on the plane?

No, that's why you often see them falling off at the end of their life span.




As for the time it takes, about 7 days for stripping and repainting of a 737.
 
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BreninTW
Posts: 1644
Joined: Sun Jul 02, 2006 5:31 pm

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Tue Jul 04, 2017 1:12 am

The BR Sanrio aircraft are done with decals. There are photos on the database of the aircraft departing TLS where the fuselage is plain white with only the (modified) BR titles.
 
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DABYT
Posts: 104
Joined: Sun Jan 15, 2017 5:59 pm

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Tue Jul 04, 2017 2:29 am

It takes about 5 days to apply the Hello Kitty decals. Here's a video that shows the process:
https://youtu.be/R__71hywq4s
 
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DABYT
Posts: 104
Joined: Sun Jan 15, 2017 5:59 pm

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Tue Jul 04, 2017 2:37 am

Unlike the A330 where they used decals the 777 got a real paint job:
https://youtu.be/bPbMOwniuOs
 
A380MSN004
Topic Author
Posts: 45
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Re: Cost of painting / A330 "Hello Kitty" Eva Air

Tue Jul 04, 2017 8:45 pm

Thanks for the explanation and links
 
hayzel777
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Joined: Wed Mar 16, 2016 3:18 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Wed Jul 12, 2017 3:39 am

EVA does all paint jobs now, no more decals.

New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA

They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.
 
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akiss20
Posts: 847
Joined: Tue Sep 04, 2007 9:50 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Thu Jul 13, 2017 3:10 am

hayzel777 wrote:
EVA does all paint jobs now, no more decals.

New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA

They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.


It seems like the opportunity cost of having a plane down that long would far outweigh the increased revenue from ads/publicity. Does this end up being economical for EVA? How does the special livery recoup the costs?
Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are
 
hayzel777
Posts: 370
Joined: Wed Mar 16, 2016 3:18 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Thu Jul 13, 2017 7:24 am

akiss20 wrote:
hayzel777 wrote:
EVA does all paint jobs now, no more decals.

New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA

They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.


It seems like the opportunity cost of having a plane down that long would far outweigh the increased revenue from ads/publicity. Does this end up being economical for EVA? How does the special livery recoup the costs?

It does. Some people fork out extra just to experience the Hello Kitty jet/service and onboard duty free sales are extremely good. It also attracts the local Taiwan market, they seem to have some loving for these little girl things even when they are adults... The Chairman and CEO(Both old and new) all have said these jets bring in more revenue compared to a flight on the same route without these liveries.
 
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rjsampson
Posts: 186
Joined: Sat Jul 31, 2010 12:00 am

Re: Cost of painting / A330 "Hello Kitty" Eva Air

Fri Jul 14, 2017 6:38 pm

My guess is that, whatever the out-of-service, paint, and return to service costs to the airline: I'll bet it was probably negligible compared to the cost of actually licensing "Hello Kitty" from Sanrio.
"..your eyes will be forever turned skyward, for there.." yeah we know the DaVinci quote. But GA is so dang expensive these days! :(

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