Hi everyone,
Was on connecting flight when I saw the "Hello Kitty" A330.
Does any have roughly an idea how much it cost to do such painting ?
How long they need to ground the acft for a such job ?
Thanks,
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Re: Cost of painting / A330 "Hello Kitty" Eva Air
Very intricate paint schemes often use decals (stickers) rather than paint.
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- A380MSN004
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Re: Cost of painting / A330 "Hello Kitty" Eva Air
But stickers can stand such long time on the plane?
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- unimproved
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Re: Cost of painting / A330 "Hello Kitty" Eva Air
A380MSN004 wrote:But stickers can stand such long time on the plane?
No, that's why you often see them falling off at the end of their life span.
As for the time it takes, about 7 days for stripping and repainting of a 737.
Re: Cost of painting / A330 "Hello Kitty" Eva Air
The BR Sanrio aircraft are done with decals. There are photos on the database of the aircraft departing TLS where the fuselage is plain white with only the (modified) BR titles.
Re: Cost of painting / A330 "Hello Kitty" Eva Air
It takes about 5 days to apply the Hello Kitty decals. Here's a video that shows the process:
https://youtu.be/R__71hywq4s
https://youtu.be/R__71hywq4s
Re: Cost of painting / A330 "Hello Kitty" Eva Air
Unlike the A330 where they used decals the 777 got a real paint job:
https://youtu.be/bPbMOwniuOs
https://youtu.be/bPbMOwniuOs
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- A380MSN004
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Re: Cost of painting / A330 "Hello Kitty" Eva Air
Thanks for the explanation and links
Re: Cost of painting / A330 "Hello Kitty" Eva Air
EVA does all paint jobs now, no more decals.
New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA
They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.
New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA
They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.
Re: Cost of painting / A330 "Hello Kitty" Eva Air
hayzel777 wrote:EVA does all paint jobs now, no more decals.
New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA
They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.
It seems like the opportunity cost of having a plane down that long would far outweigh the increased revenue from ads/publicity. Does this end up being economical for EVA? How does the special livery recoup the costs?
Re: Cost of painting / A330 "Hello Kitty" Eva Air
akiss20 wrote:hayzel777 wrote:EVA does all paint jobs now, no more decals.
New livery paintings:
https://www.youtube.com/watch?v=pIIS8NlaGMs
https://www.youtube.com/watch?v=VwrNUrFTbTc
https://www.youtube.com/watch?v=WJVhjIM8jkA
They put these massive outlines over the fuselage then paint the areas the color specified before covering that area up and moving on to the next area. Very time consuming, these jets normally are out of service for 1 month so they can paint/do regular mx. The last aircraft that was painted(B-16207) spent a month and a half on the ground.
It seems like the opportunity cost of having a plane down that long would far outweigh the increased revenue from ads/publicity. Does this end up being economical for EVA? How does the special livery recoup the costs?
It does. Some people fork out extra just to experience the Hello Kitty jet/service and onboard duty free sales are extremely good. It also attracts the local Taiwan market, they seem to have some loving for these little girl things even when they are adults... The Chairman and CEO(Both old and new) all have said these jets bring in more revenue compared to a flight on the same route without these liveries.
Re: Cost of painting / A330 "Hello Kitty" Eva Air
My guess is that, whatever the out-of-service, paint, and return to service costs to the airline: I'll bet it was probably negligible compared to the cost of actually licensing "Hello Kitty" from Sanrio.
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