User avatar
Mortyman
Topic Author
Posts: 4963
Joined: Sat Aug 12, 2006 8:26 pm

Norwegian Airlines official sound identity / boarding music

Tue Feb 06, 2018 2:49 pm

Norwegian Airlines official sound identity – Inflight Experience

The core of Norwegian’s audio branding - the musical track “Northern Colours” - has been composed and produced by Joel Krozer, with string and orchestral arrangements by Robin Mullarkey. The live instrumentation and voices were recorded in Trondheim at Øra Studio, using the Trondheim Solistene String Ensemble and Embla Choir who are both local to the area. The audio branding agency overseeing research, strategy, composition, production, recording and mixing is Adelphoi Music.


http://www.youtube.com/watch?v=-RkaQK19Y3A&t=851s

The video is certainly Nice, but I'm not sure about the Music ... A bit dull. I'm sure it's gona grow on me though :-)
 
User avatar
Mortyman
Topic Author
Posts: 4963
Joined: Sat Aug 12, 2006 8:26 pm

Re: Norwegian Airlines official sound identity / boarding music

Tue Feb 06, 2018 2:54 pm

 
33lspotter
Posts: 320
Joined: Tue Jul 22, 2014 2:37 pm

Re: Norwegian Airlines official sound identity / boarding music

Tue Feb 06, 2018 3:15 pm

Mortyman wrote:
Norwegian Airlines official sound identity – Inflight Experience

The core of Norwegian’s audio branding - the musical track “Northern Colours” - has been composed and produced by Joel Krozer, with string and orchestral arrangements by Robin Mullarkey. The live instrumentation and voices were recorded in Trondheim at Øra Studio, using the Trondheim Solistene String Ensemble and Embla Choir who are both local to the area. The audio branding agency overseeing research, strategy, composition, production, recording and mixing is Adelphoi Music.


http://www.youtube.com/watch?v=-RkaQK19Y3A&t=851s

The video is certainly Nice, but I'm not sure about the Music ... A bit dull. I'm sure it's gona grow on me though :-)


They seem to play "Something Just Like This" by The Chainsmokers and Coldplay after landing, or at least they did at the conclusion of BOS-CPH and CPH-BOS flights that I took.

(I went to high school with a guy from The Chainsmokers, so I'm basically famous by association. ;) )
 
sevenair
Posts: 1867
Joined: Sun Feb 04, 2001 7:18 am

Re: Norwegian Airlines official sound identity / boarding music

Sun Feb 11, 2018 6:00 am

Dull. Dull. Dull. Do they play that video on the screens during boarding? AA had a great living landscape video throughout the US with a Lumen Bells song playing. It was interesting to watch and calming too. Coming from such a beautiful country and serving such a massive range of countries, the video is a wasted opportunity. A plane is a plane to most folks.

Who is online

Users browsing this forum: longhauler and 8 guests

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos