AA747123
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Will BA update their J seats?

Tue Dec 12, 2017 9:12 pm

Just yesterday I flew LHR to LAX on the BA A380, although the food and overall service were excellent, I found the actual seat somewhat disappointing . I was in a rear facing seat, and I found it to be very claustrophobic, and when I went to get out of my space, I was forced to step over someone else to get out and back in. I have flown several times on AA 772 and 77W in J as well as the 787-8 and -9 and found their business class seat much better. If BA is competing in long haul markets against not only AA but airlines like CX, EK etc, shouldnt they have a more competitive J seat?
 
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TedToToe
Posts: 563
Joined: Mon Dec 08, 2014 11:43 pm

Re: Will BA update their J seats?

Tue Dec 12, 2017 9:25 pm

For the A350, this is what has been reported.

https://www.ausbt.com.au/british-airway ... t-for-2019
 
gunnerman
Posts: 490
Joined: Fri May 19, 2017 7:55 pm

Re: Will BA update their J seats?

Tue Dec 12, 2017 9:26 pm

There is a new Club World seat which will be installed in some A350-1000s and 787-10s in 2019, and each seat will have direct access to the aisle. However, BA is vague about improving other aircraft types with the new seats.
 
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LAX772LR
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Re: Will BA update their J seats?

Tue Dec 12, 2017 10:28 pm

AA747123 wrote:
I have flown several times on AA 772 and 77W in J as well as the 787-8 and -9 and found their business class seat much better.

I honestly don't understand how AA could feel comfortable having its HVFs do one part of their flight on AA's lovely seats, and then place them into the dump that is Club World. But............


AA747123 wrote:
If BA is competing in long haul markets against not only AA but airlines like CX, EK etc, shouldnt they have a more competitive J seat?

..........the sad truth is that: no, they probably don't.

BA's base is the aviation capital of the world, and they're the primarily airline, with the largest/strongest/deepest percentage of the market's clientele. Sure there's competition, but none anywhere near BA in scope.

So BA gets away with having trash for a hard product. It's just not all that hard to sell a premium seat, for yield, in/to/from London.

I'm hard pressed to figure out any other likely explanation.
I myself, suspect a more prosaic motive... ~Thranduil
 
winginit
Posts: 1275
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Re: Will BA update their J seats?

Tue Dec 12, 2017 10:34 pm

LAX772LR wrote:
AA747123 wrote:
I have flown several times on AA 772 and 77W in J as well as the 787-8 and -9 and found their business class seat much better.

I honestly don't understand how AA could feel comfortable having its HVFs do one part of their flight on AA's lovely seats, and then place them into the dump that is Club World. But............


AA747123 wrote:
If BA is competing in long haul markets against not only AA but airlines like CX, EK etc, shouldnt they have a more competitive J seat?

..........the sad truth is that: no, they probably don't.

BA's base is the aviation capital of the world, and they're the primarily airline, with the largest/strongest/deepest percentage of the market's clientele. Sure there's competition, but none anywhere near BA in scope.

So BA gets away with having trash for a hard product. It's just not all that hard to sell a premium seat, for yield, in/to/from London.
I'm hard pressed to figure out any other likely explanation.


It's worth building on what I think is your correct assertion there by saying that BA's premium product is and always has (and always will) be one designed for density above all else for the reasons you identify above. When you're sitting atop a gold mine it doesn't matter how shiny your pick ax is - it matters how many of them you have.
 
BAorNoWay
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Re: Will BA update their J seats?

Tue Dec 12, 2017 10:50 pm

BA have announced a £600 million development (previously was £400 million but they increased the amount) of Club World but the new seat is still being finalised I believe:

http://mediacentre.britishairways.com/p ... 7-228/8421
 
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readytotaxi
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Re: Will BA update their J seats?

Fri Jan 12, 2018 6:02 pm

Maybe BA are giving up with the new inhouse design.

https://www.visortravel.com/2018/01/10/ ... lass-seat/
you don't get a second chance to make a first impression!
Growing older, but not up.
 
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N62NA
Posts: 4316
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Re: Will BA update their J seats?

Fri Jan 12, 2018 6:08 pm

readytotaxi wrote:
Maybe BA are giving up with the new inhouse design.

https://www.visortravel.com/2018/01/10/ ... lass-seat/


That would be a major improvement.
How come I can't upload an avatar photo to my profile?
 
Arion640
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Joined: Fri Mar 31, 2017 5:15 pm

Re: Will BA update their J seats?

Fri Jan 12, 2018 6:50 pm

readytotaxi wrote:
Maybe BA are giving up with the new inhouse design.

https://www.visortravel.com/2018/01/10/ ... lass-seat/


I can't see BA doing anything less than 2-3-2 on a 777/747 or 2-2-2 on a 787.
319 320 321 346 388 733 738 744 752 753 763 772 77E 773 77W 788 789 E145 E175 E195 RJ85 F70 DH8C DH8D AT75
 
skipness1E
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Re: Will BA update their J seats?

Fri Jan 12, 2018 8:44 pm

LAX772LR wrote:
AA747123 wrote:
I have flown several times on AA 772 and 77W in J as well as the 787-8 and -9 and found their business class seat much better.

I honestly don't understand how AA could feel comfortable having its HVFs do one part of their flight on AA's lovely seats, and then place them into the dump that is Club World. But............


AA747123 wrote:
If BA is competing in long haul markets against not only AA but airlines like CX, EK etc, shouldnt they have a more competitive J seat?

..........the sad truth is that: no, they probably don't.

BA's base is the aviation capital of the world, and they're the primarily airline, with the largest/strongest/deepest percentage of the market's clientele. Sure there's competition, but none anywhere near BA in scope.

So BA gets away with having trash for a hard product. It's just not all that hard to sell a premium seat, for yield, in/to/from London.

I'm hard pressed to figure out any other likely explanation.

If LAX772LR is correct and the product is an embarrasement, why are BA flying 86J seats on 747s? Club extends to door FOUR!
Let's not pretend the US routes don't have other options.
 
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Polot
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Re: Will BA update their J seats?

Fri Jan 12, 2018 8:49 pm

skipness1E wrote:
If LAX772LR is correct and the product is an embarrasement, why are BA flying 86J seats on 747s? Club extends to door FOUR!
Let's not pretend the US routes don't have other options.


Because:
LAX772LR wrote:
BA's base is the aviation capital of the world, and they're the primarily airline, with the largest/strongest/deepest percentage of the market's clientele. Sure there's competition, but none anywhere near BA in scope.


Their product isn't terrible. But their market advantage means it is not as big of a deal if it is not the best.
 
tonyban
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Re: Will BA update their J seats?

Fri Jan 12, 2018 9:01 pm

I just completed a round-trip SJC-LHR in Club World on the 787-9 a few days back. On both my flights, I had forward facing aisle seat. I did find the seat itself to be a little wider than a premium economy seat, was expecting a wider seat. Though the fully flat bed was a benefit, I did find the experience of laying down to be claustrophobic too. The cocoon type seats makes it feel like you're in a coffin !
 
WWads
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Re: Will BA update their J seats?

Fri Jan 12, 2018 9:25 pm

tonyban wrote:
I just completed a round-trip SJC-LHR in Club World on the 787-9 a few days back. On both my flights, I had forward facing aisle seat. I did find the seat itself to be a little wider than a premium economy seat, was expecting a wider seat. Though the fully flat bed was a benefit, I did find the experience of laying down to be claustrophobic too. The cocoon type seats makes it feel like you're in a coffin !


It's inexcusable that those brand-new 787s were fitted with a 20 year old seat design. The 2x2x2 lie-flats that UA uses would have been much preferable.
 
jfk777
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Re: Will BA update their J seats?

Fri Jan 12, 2018 11:11 pm

Its time for BA to ditch the CW seat. BA needs to think for like Virgin, something they will never admit to.
 
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Vasu
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Re: Will BA update their J seats?

Fri Jan 12, 2018 11:12 pm

readytotaxi wrote:
Maybe BA are giving up with the new inhouse design.

https://www.visortravel.com/2018/01/10/ ... lass-seat/


Why does that article refer all the way through to “enterprise class”? What’s that?
 
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CraigAnderson
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Re: Will BA update their J seats?

Fri Jan 12, 2018 11:16 pm

Here's the latest on BA's Club World seat shenanigans, several concept designs but BA pointedly deny that they have ditched the "CW Mk III" in-house design for an "off the rack" design which is the same seat as EK's A380: https://www.ausbt.com.au/british-airway ... class-seat
 
theobcman
Posts: 529
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Re: Will BA update their J seats?

Sat Jan 13, 2018 5:50 am

There is no doubt the seat is outdated but don’t shoot me down I actually love BA CW ! Yes you may have to climb over someone’s feet (If they are flat) but you have to in many other airlines. The seat itself is very comfortable, up, lounging and always slept well when flat. Never had the feeling of claustrophobia, actually quite private and cocooned. With direct isle access on the new aircraft & new CW service rolling out this will put BA right back in the game.

Just my thoughts !
 
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readytotaxi
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Re: Will BA update their J seats?

Sat Jan 13, 2018 10:24 am

Vasu wrote:
readytotaxi wrote:
Maybe BA are giving up with the new inhouse design.

https://www.visortravel.com/2018/01/10/ ... lass-seat/


Why does that article refer all the way through to “enterprise class”? What’s that?

Having reread the article it appears to be his idea of all airlines J class I think, quite odd.
you don't get a second chance to make a first impression!
Growing older, but not up.
 
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CraigAnderson
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Re: Will BA update their J seats?

Sat Jan 13, 2018 12:33 pm

That VisorTravel site is a blog which obviously is doing illegal copy/paste of other peoples’ work and I think the guy doesn’t speak English as a first language so he is changing some words to try and make the article appear not a 100% copy and using a thesaurus, so he looks up ‘business’ and replaces it with ‘enterprise’ LOL. Also note the line ‘flat enterprise class merchandise’ would have originally been ‘flat business class product’ and a reference to ‘cosmetic changes’ to the seat became ‘beauty changes’!!
 
george77300
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Re: Will BA update their J seats?

Sat Jan 13, 2018 5:56 pm

Apparently new seat for Club World coming with A350-1000 in 2019.
A306 A313 A319 A320 A321 A332 A333 A343 A345 A346 A388

B712 B733 B734 B735 B738 B742 B744 B752 B763 B772 B77E B773 B77W

AT75 AT76 C208 P46T SR20 SR22 TBM8

BA EI EK EY FR GT IG JQ KX PG PW QF QR SQ TG TP U2 UA VS WY ZB
 
dredgy
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Re: Will BA update their J seats?

Sun Jan 14, 2018 6:09 am

Greatly dislike BA's clubworld seat. Now to start with - I have no* problem with high density business class layouts. I'd rather be in Turkish's 2-3-2 business class rather than AirNZ's 1-1-1 for instance, and plenty of airlines (Emirates etc) have a good or even great business class without direct aisle access for everyone.

The problem with clubworld is you have to look your neighbour in the eye and then when you go to sleep its quite confined. It's an achievement to have both a claustrophobic seat and a lack of privacy. I've only flown on the older product (not A380 or 787) and would likely never fly them again with that seat.

That said, as OP points out, the soft product is very good and the staff are a credit to the company.

I can't see them changing the seat much though - because their business class always seem to be full.
 
LH658
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Re: Will BA update their J seats?

Mon Jan 15, 2018 4:00 am

EK advantage is offer less privacy business class, so it might convince customer to upgrade or buy first class. Though EK has strong product in entertainment, on board bar, lounge, and service vs BA.

BA is just cheap plastic product, when it came out it was revolutionary, though lack of storage space/amenities sucks, food sucks, sleeping in aisle seat make you feel like your gunna fall into the aisle. I feel bad for people stuck in middle section of the 747 and A380 with the 2-4-2 layout, it like sardines in a can.

Though because of there network, and London being global city in business, and tourism, there not really gunna lose. IAG has done well, with keeping up with the competition.

I think BA A321 business class to places like Beirut is lovely, they fly a 1-2 or 2-1 configuration. I think it much better than current business class on 747, A380, 777, and 787.

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