Sun Jun 25, 2017 8:41 pm
The old livery originally had issues, but were quickly refined and became one of the most recognizable brands in its 45-year history.
It's hard for me to condense my opinion on the new brand, but simply put: it was a disaster in development from start to finish and the end result was something nowhere near worth the price (estimated to be $1.5 million), a major disappointment on the part of the designer's firm behind it (they provided incomplete guidelines, forcing the company to make their own), and a tail, love it or hate it, that did not meet the goal of a mostly positive consensus (31% voting to keep it, 29% voting to replace it).
No doubt the old livery looks dated in comparison to modern gradients, typefaces, and logos, but the horrendous choice for coloring the exterior of the new livery eliminates all benefits. Boeing 778X mentioned that the paint looks good in sunlight - which is fitting, because it was *only* tested on a beautiful sunny day, neglecting the look of it in any other weather condition. This resulted in the gloss serving no benefit on grey days, giving it the appearance of a cold battleship set off-balance with a color-heavy tail.
Is it fresher, newer, and trendier than the old livery? Sure. But from a design perspective, it looks desperate and rushed. I can't wait until it's replaced with something competent.