YYCowboy
Topic Author
Posts: 92
Joined: Sun Aug 20, 2006 7:18 am

Airlines with underbelly branding

Fri Mar 24, 2017 4:47 pm

I just looked at the very nice picture posted, of the underside of an Etihad aircraft.
I like this idea, what other airlines display their brand underside?
Has Air Canada got something like this going with the new livery?
Last edited by SQ22 on Fri Mar 24, 2017 6:57 pm, edited 1 time in total.
Reason: Title updated
Its hard to soar like an eagle when you're flying with turkeys
 
User avatar
Polot
Posts: 6434
Joined: Thu Jul 28, 2011 3:01 pm

Re: Undercarriage branding

Fri Mar 24, 2017 4:50 pm

YYCowboy wrote:
Has Air Canada got something like this going with the new livery?

Yes, they have the maple leaf roundel on the belly.

It is a growing trend that started with Emirates. QR and DL also do it now, along with countless other airlines other people can mention.
 
User avatar
LAX772LR
Posts: 8486
Joined: Sun Nov 09, 2014 11:06 pm

Re: Undercarriage branding

Fri Mar 24, 2017 6:45 pm

Wouldn't a better title for this be "Underbelly" branding?

Had no idea what you were talking about from the title.
I myself, suspect a more prosaic motive... ~Thranduil
 
ryan78
Posts: 192
Joined: Tue Mar 02, 2010 1:29 am

Re: Airlines with underbelly branding

Fri Mar 24, 2017 7:29 pm

Air Berlin is another one that comes to mind that has been doing it for a long time. Transavia's new livery features the stylized "T" on the belly as well. I know there are a few more but I can't seem to think of any off the top of my head right now...
 
User avatar
UnitedIsBae
Posts: 110
Joined: Sun Oct 23, 2016 2:39 am

Re: Airlines with underbelly branding

Fri Mar 24, 2017 7:53 pm

If it ain't Boeing I ain't going PERIOD
 
sjk737
Posts: 16
Joined: Thu Jul 16, 2015 11:13 pm

Re: Airlines with underbelly branding

Fri Mar 24, 2017 8:06 pm

I know Delta has their name and the belly and Southwest has something on the belly. Doesn't spirit have their name on the belly as well?
 
aeromoe
Posts: 161
Joined: Fri Dec 08, 2006 8:34 am

Re: Airlines with underbelly branding

Fri Mar 24, 2017 9:15 pm

Virgin Atlantic have as well.
AA AC AS BA BD BF BN BY B6 CO CZ DG DL EA EI EN FL FT F9 HA HP ICX JI J7 KE KS LH MC NW OC OO OZ(1) OZ(2) PA PI PT QQ RM RO RV(1) RV(2) RW SK SM SQ S4 TI TS TW UA UK US VS VX WA WN WS W7 XV YV YX(2) ZZ 9K
 
User avatar
bombayduck
Posts: 132
Joined: Sat Mar 16, 2013 2:31 pm

Re: Airlines with underbelly branding

Fri Mar 24, 2017 9:36 pm

Aer Lingus A320 EI-DEI in the Green Spirit Rugby special colour scheme, has #Green Spirit on it`s underbelly.
 
JA786A
Posts: 33
Joined: Fri Aug 26, 2016 11:11 pm

Re: Airlines with underbelly branding

Fri Mar 24, 2017 11:12 pm

ANA's A380 will have it too.
 
ausworld
Posts: 3
Joined: Wed Feb 15, 2017 3:20 am

Re: Airlines with underbelly branding

Fri Mar 24, 2017 11:32 pm

Qantas also now have their name on the underbelly of three A330's that have recently painted in their modified colour scheme.
Will apply to rest of fleet as they are repainted
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Fri Mar 24, 2017 11:36 pm

Iran Air being the latest to join the club.

Too many to list as its become quite widespread.
 
VC10er
Posts: 2624
Joined: Tue Feb 20, 2007 6:25 am

Re: Airlines with underbelly branding

Sat Mar 25, 2017 1:11 pm

It's just my personal taste: but I loathe them. I personally think that it makes a super-premium airline look cheap, un-elegant. I get the fact it increases the number of brand impressions greatly, but for me it takes a beautiful aircraft into a "blimp" - I would love to read some quantitative consumer research where the average flier (not aviation enthusiasts) feels something positive when the look up from the street in London (and elsewhere) and read the name of the airline in giant letters.
The world is missing love, let's use our flights to spread it!
 
ElliottM
Posts: 49
Joined: Sun Sep 11, 2016 3:58 am

Re: Airlines with underbelly branding

Sat Mar 25, 2017 11:54 pm

I actually love it. I see a lot of Delta flights go overhead and they are low enough that I can read the belly (otherwise I can use the rest of the livery to guess the airline, but most people wouldn't be able to tell liveries apart, necessarily).

I especially think it looks great on the A330, but then just about everything looks great on the A330! :P

Obviously I'm enough into aviation to be on this forum but I don't consider myself a super-enthusiast or anything and it's definitely positive from my POV. Just my 2 cents.
666 may be the number of the beast... but 777 is the number of the beauty.

(But I think the A330 is even more beautiful :P)
 
User avatar
Channex757
Posts: 1008
Joined: Sat Jun 18, 2016 7:07 am

Re: Airlines with underbelly branding

Sun Mar 26, 2017 12:31 am

There's a guy on YouTube that posts video of his Atlanta spotting visits, with a really good line in commentary. He goes out of his way to spot "Deltabellies".

They are what they are, cheap advertising space that the marketing people think is worth that extra time and paint. Always makes me wince at the idea of the strained necks they must cause in the paint shops, masking off and painting those logos and titles in the worst part of the plane to do it.
 
User avatar
TS-IOR
Posts: 3533
Joined: Mon Oct 08, 2001 9:44 pm

Re: Airlines with underbelly branding

Sun Mar 26, 2017 12:41 pm

Tunisair on the 330s,
 
anshabhi
Posts: 1078
Joined: Thu Oct 20, 2016 10:40 am

Re: Airlines with underbelly branding

Sun Mar 26, 2017 2:50 pm

IndiGo:
Image
Save your taste and innocent souls! http://www.chooseveg.com
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Wed Mar 29, 2017 7:52 am

Rossiya has it too.
 
AirbusA343
Posts: 91
Joined: Sat Sep 24, 2016 8:38 am

Re: Airlines with underbelly branding

Wed Mar 29, 2017 1:19 pm

TK has it on their A330 and 77W from what I know.
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Thu Mar 30, 2017 10:27 am

Kuwait Airways, Flynas, Airberlin, Jetstar, Transavia.

PIA, SriLankan, Biman have country name on there, instead of brand, but not on all aircraft types.

Southwest has a heart with the red and yellow bands on it.
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Fri Mar 31, 2017 1:22 am

Qantas new livery has it.

Afghanistan of all the places has one too, Safi Airways on a 767-200.
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Mon Apr 03, 2017 12:30 am

National Airlines too.
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Mon Apr 03, 2017 1:25 am

Alitalia as well.
 
qf002
Posts: 3198
Joined: Tue Jul 05, 2011 11:14 am

Re: Undercarriage branding

Mon Apr 03, 2017 3:34 pm

Polot wrote:
It is a growing trend that started with Emirates.


Actually Jetstar was the first to do it as far as I know.
 
User avatar
CollegeAviator
Posts: 151
Joined: Thu Oct 13, 2016 2:55 am

Re: Airlines with underbelly branding

Mon Apr 03, 2017 4:09 pm

Kingfisher Airlines used to have it, before they went kaput.
 
737max8
Posts: 200
Joined: Thu Dec 10, 2015 4:13 am

Re: Undercarriage branding

Tue Apr 04, 2017 9:48 pm

qf002 wrote:
Polot wrote:
It is a growing trend that started with Emirates.


Actually Jetstar was the first to do it as far as I know.


Before WN had the red belly? Or does that not count?

I do think the new WN is a great way of doing it, no big titles or cheap looking words, just an elegant logo and swooping colors.
The thoughts and opinions expressed in my comments do not represent that of any airline or affiliate.
Flown on: 717 733 734 735 737 738 739 744 744ER 752 753 762 763 772 773ER 788 A319/20/21 A332 A333 A343 A359 A388
 
winGl3t
Posts: 188
Joined: Sun Dec 11, 2011 3:52 pm

Re: Airlines with underbelly branding

Wed Apr 05, 2017 4:56 pm

TAM used to have in the 90s on its Fokker 50 and Fokker 100 fleet:


Nowadays In Brazil only GOL has a stylished wi-fi symbol on every plane with GOGO connectivity
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Tue Apr 11, 2017 6:02 am

Azul has Brazil flag on its belly

Royal Flight

Air Serbia

Flybe

Cityjet

Air Malta

Norwegian

Eurowings

Air Iceland

Arkia

Fiji Airways

Tropic Air

In the past VASP, KLM, Estonian, Aerl Lingus, Ryan Air
 
n729pa
Posts: 799
Joined: Thu Jan 20, 2011 6:16 pm

Re: Undercarriage branding

Wed Apr 12, 2017 7:01 am

Polot wrote:
YYCowboy wrote:
Has Air Canada got something like this going with the new livery?

Yes, they have the maple leaf roundel on the belly.

It is a growing trend that started with Emirates. QR and DL also do it now, along with countless other airlines other people can mention.



Just I thought but haven't Alitalia been doing it since the 1950/60s? (ok not on the belly, on the underwing I know) This is probably one of the first branding shown underneath the plane isn't it?

JAL, TOA, SWAL - underwing branding seemed to be popular with the Japanese carriers too - I'm not sure about ANA
 
User avatar
longhauler
Posts: 5293
Joined: Sat Mar 06, 2004 12:00 am

Re: Undercarriage branding

Thu Apr 13, 2017 11:49 pm

n729pa wrote:
Just I thought but haven't Alitalia been doing it since the 1950/60s? (ok not on the belly, on the underwing I know) This is probably one of the first branding shown underneath the plane isn't it?

Trans-Canada Air Lines did this underwing (not underbelly though) on its DC-4M-2 North Stars when introduced in 1947.
Just because I stopped arguing, doesn't mean I think you are right. It just means I gave up!
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Mon May 29, 2017 10:18 am

Vistara have introdued it as well.
 
User avatar
Irehdna
Posts: 139
Joined: Thu Dec 01, 2016 12:40 am

Re: Airlines with underbelly branding

Mon May 29, 2017 11:48 am

I know that Level uses underbelly branding for it's A332s, which is surprising given its quick, recent low-cost paint job. There was a YouTube video showing this, but can't seem to find the link now.
 
CanadaFair
Posts: 795
Joined: Sat Jul 16, 2016 5:22 pm

Re: Airlines with underbelly branding

Fri Jun 09, 2017 6:24 pm

Saudia did a one off belly title on national day livery A330.

Who is online

Users browsing this forum: atcsundevil, Baidu [Spider], Bluesky58, kabi101, northstardc4m, TailDragging and 2 guests

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos