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mullac30
Posts: 37
Joined: Fri Jan 05, 2018 9:45 pm

Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 11:32 am

The rumoured livery is nice imo. The only problem I see is the similarity between this and Thomas Cooks and Air Transats livery.

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Last edited by mullac30 on Mon Jan 14, 2019 11:32 am, edited 1 time in total.
 
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CarbonFibre
Posts: 315
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 11:38 am

mullac30 wrote:
The new livery is nice imo.


Have you seen it?
 
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OA940
Posts: 1498
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 11:48 am

vahancrazy wrote:
OA940 wrote:
I don't get why people hate this so much. Tbh the only problem I see is the font (and its size for christ's sake make it a bit bigger) and the shamrock. But overall it's a good enough design, and in my (very controversial) opinion, a major improvement over the abomination that flies today


I agree with you on the font and size.

Shamrock as everyone said is now a leaf down the sink.


It is a contemporanea style with a bit of personality. It should work fine. Although... if they would have update the existing one ala KLM would have been nice too.


They could've done something KLM-like but then of course there would be someone to complain about them being copycats. If they got rid of the random square that looks like a texture glitch and just modernise the rest that would be great, but I guess that's off the table
A350/CSeries = bae
 
NickWebb
Posts: 54
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 12:38 pm

CarbonFibre wrote:
NickWebb wrote:
Oh yes I have!


Well, is this what you saw?

No!
[photoid][/photoid]/Users/nickwebb/Desktop/FullSizeRender.jpg
 
eicvd
Posts: 1352
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 1:46 pm

NickWebb wrote:
CarbonFibre wrote:
NickWebb wrote:
Oh yes I have!


Well, is this what you saw?

No!

Is what you saw better or worse then? I hope to god it’s better!
COYBIB
 
NickWebb
Posts: 54
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 2:57 pm

eicvd wrote:
NickWebb wrote:
CarbonFibre wrote:

Well, is this what you saw?

No!

Is what you saw better or worse then? I hope to god it’s better!

Not much!!
[photoid][/photoid]/Users/nickwebb/Desktop/FullSizeRender.jpg
 
vahancrazy
Posts: 123
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 3:15 pm

OA940 wrote:
vahancrazy wrote:
OA940 wrote:
I don't get why people hate this so much. Tbh the only problem I see is the font (and its size for christ's sake make it a bit bigger) and the shamrock. But overall it's a good enough design, and in my (very controversial) opinion, a major improvement over the abomination that flies today


I agree with you on the font and size.

Shamrock as everyone said is now a leaf down the sink.


It is a contemporanea style with a bit of personality. It should work fine. Although... if they would have update the existing one ala KLM would have been nice too.


They could've done something KLM-like but then of course there would be someone to complain about them being copycats. If they got rid of the random square that looks like a texture glitch and just modernise the rest that would be great, but I guess that's off the table


No better words could be used!
 
Galwayman
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 3:53 pm

The shades of green are perfect , hopefully some sort of metallic finish will make it look better . There has never been a way to make the shamrock look good unfortunately :-(
 
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jeffh747
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 4:04 pm

Galwayman wrote:
The shades of green are perfect , hopefully some sort of metallic finish will make it look better . There has never been a way to make the shamrock look good unfortunately :-(

A metallic finish not dissimilar to Virgin Atlantic would actually tie up this livery really nicely and make up for the lack of green.
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Veigar
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 4:10 pm

Yikes, another airline utterly ruins their perfectly good livery with "modernization"...
 
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leleko747
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 4:12 pm

I don't think the leaked version is actually bad, but it's sad to see another Eurowhite fuselage.
I always thought Aer Lingus livery as being the green version of KLM livery, so I really wish they could keep the green fuselage. Seems it won't happen.

jeffh747 wrote:
A metallic finish not dissimilar to Virgin Atlantic would actually tie up this livery really nicely and make up for the lack of green.


Agreed!
I wonder when people will understand:
Embraer 190 or simply E190, not ERJ-190. E-Jets are NOT ERJs!
Boeing 747-8, not Boeing 747-800. Same goes for 787.
Airbus A320, not Airbus 320.
Airbii does not exist.
 
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RRTrent
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 4:58 pm

NickWebb wrote:
CarbonFibre wrote:
NickWebb wrote:
Oh yes I have!


Well, is this what you saw?

No!


I'd love for it to be the livery now.... just to come back to this message and call out a spoofer!
 
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Boair
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 6:23 pm

First glimpse

Image

Image
A313 A318 A319 A320 A321 A330 A343 A380 B734 B73H B738 B744 B752 B763 B77E B77W B788 B789 AT72 DH8D MD88 E145 E190 IL96 PC6
 
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shamrock350
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 6:39 pm

Looks like the drawings were accurate, that shamrock is small and low on the tail.
 
CDGIAD
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 7:39 pm

Are there two different shades of green on the tail and lower fuselage or is it just an impression?
Doesn't seem too bad anyway, but indeed almost identical as Air Transat and Qantas.
 
kaitak
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 7:47 pm

I drove past H6 today, taking a colleague down to Post 32; couldn't see much in the hangar. There's a big tarpaulin/curtain separating what I assume is where 'EDY is being repainted.

Incidentally, there are reports that BA is painting 4 aircraft in retro schemes for its 100th birthday - and that four BA aircraft are soon to come to DUB for repainting. Possible that these might be those four?

Leaving aside the new paint scheme for a while, I do think EI needs to look carefully at its s/h fleet operation in the near future. Repainted or not, the A320s (particularly the 'CVs) aren't getting any younger and the Cityjet and Stobart fleets are a kind of mix and match of various different types - Embraer 190, 195, ATR42/72 and RJ85. Although I know they're operated by different airlines, it doesn't really give an impression of a streamlined operation or project and I think it is time that they started looking seriously at getting their subsidiaries to rationalise on a smaller number of types.

The new A321LRs ("32Qs", as EI wants us to call them) can handle the high revenue short haul routes, but is the 320 the right vehicle for the others; would it not be best to trade capacity for frequency, especially as they want to develop the "DubHub" even further. Maybe a 140-160 seater would be more suitable, then an 80-100 seater for regional routes and perhaps a smaller type for domestic routes and less busy UK regional routes.

Whatever solution is reached, the current set up really is a bit of a mash-up. Not EI's fault of course, but it does need to be addressed, so that a consistent product can be offered.
 
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CarbonFibre
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 7:48 pm

CDGIAD wrote:
Are there two different shades of green on the tail and lower fuselage or is it just an impression?


Yes, as per the leaked image posted earlier.
 
BrianDromey
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 8:18 pm

Looks pretty close to the drawings. I think it would be improved by having the stem of the shamrock pointing the other way. It looks a little bit like it’s a drink too many at the moment.
Im sure it’s not coincidental that it looks very similar to the shamrock emoji. ☘️ Nearly identical in fact.
 
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shamrock350
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Re: Aer Lingus Announces Upcoming Brand Refresh

Mon Jan 14, 2019 9:22 pm

kaitak wrote:
Leaving aside the new paint scheme for a while, I do think EI needs to look carefully at its s/h fleet operation in the near future. Repainted or not, the A320s (particularly the 'CVs) aren't getting any younger and the Cityjet and Stobart fleets are a kind of mix and match of various different types - Embraer 190, 195, ATR42/72 and RJ85. Although I know they're operated by different airlines, it doesn't really give an impression of a streamlined operation or project and I think it is time that they started looking seriously at getting their subsidiaries to rationalise on a smaller number of types.

The new A321LRs ("32Qs", as EI wants us to call them) can handle the high revenue short haul routes, but is the 320 the right vehicle for the others; would it not be best to trade capacity for frequency, especially as they want to develop the "DubHub" even further. Maybe a 140-160 seater would be more suitable, then an 80-100 seater for regional routes and perhaps a smaller type for domestic routes and less busy UK regional routes.

Whatever solution is reached, the current set up really is a bit of a mash-up. Not EI's fault of course, but it does need to be addressed, so that a consistent product can be offered.

I think you're seeing a problem that isn't there to be honest. The Stobart and CityJet fleet which operate for Aer Lingus are not a "mix and match of various different types" at all, it's literally two types, the ATR and the Avro. The Embraer fleet at Stobart don't operate for Aer Lingus in any capacity, they're currently doing BA CityFlyer routes and some remaining Flybe business. The Avro is a special case, CityJet needed to offload the LCY route and Aer Lingus was the obvious choice, the Avro just happens to be the only LCY capable aircraft CityJet have.

Giving the "impression" of a streamlined operation is nowhere near as important as actually having one. The current Aer Lingus franchise operation is as streamlined as it gets and works perfectly for the mission it is tasked with. If and only if that mission is changed by Aer Lingus will fleet changes such as regional jets be considered and that could potentially happen when the combined Air Nostrum/CityJet group bid for the 2022 contract via their Hibernian Airlines startup.

They're also not subsidiaries so Aer Lingus can't dictate what fleet they operate, that comes into play during the bidding process and you certainly can't tell two competing airlines to streamline their fleets in order to create a desired image!

As for the A320 fleet, I agree it obviously needs to be updated sooner rather than later but I think the A320neo is the most likely and sensible option. It keeps the mainline operation simple with franchise operators picking up the thinner routes to feed the DUB HUB. Going for a 140-160 seater, then an 80-100 seater for regional routes and an even smaller type for domestic routes as you suggest would complicate the operation entirely and would even undersell Aer Lingus' core European business which is still very much A320 territory. The thinner routes and underserved markets that Aer Lingus struggles with in Europe could be dealt with by another franchise operator or an expansion of the current franchise deal, which brings us back to Hibernian and the 2022 renewal...

I think for the future mainline will stay Airbus A320 focused while franchise operations can be whatever is most suitable for the role they are tasked with, providing flexibility, frequency and feed.
 
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cirrusdragoon
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 12:29 am

i love it
 
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CLTRampRat
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 2:26 am

Edited to remove the photo as it has been posted above.
 
washingtonflyer
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 3:54 am

Looks like the Irish version of American Airlines
 
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RRTrent
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 7:10 am

I think the drawings earlier were accurate but drawn by someone who saw them as apposed to them being official renderings. The shamrock appears to be facing the "correct way". I like it! Reminds me of WestJet
 
NickWebb
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 10:14 am

RRTrent wrote:
NickWebb wrote:
CarbonFibre wrote:

Well, is this what you saw?

No!


I'd love for it to be the livery now.... just to come back to this message and call out a spoofer!


Yes it is the new livery but I saw drawings of an A321...
[photoid][/photoid]/Users/nickwebb/Desktop/FullSizeRender.jpg
 
ELBOB
Posts: 126
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 10:21 am

cirrusdragoon wrote:
i love it


Why so?

It's a white fuselage with a coloured tail. Remove the shamrock and it could be the base for a new PIA or Libyan livery.

To me it says "we're too cheap and / or unconfident to be different to anyone else".

Somehow 2.4 million Euro was found to do this, but not to improve staffing. Sounds like the CEO's 'personal stamp' project.
 
senatorflyer
Posts: 246
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 10:58 am

NickWebb wrote:
RRTrent wrote:
NickWebb wrote:
No!


I'd love for it to be the livery now.... just to come back to this message and call out a spoofer!


Yes it is the new livery but I saw drawings of an A321...


Confused now! First you say it’s not the new livery now you say it is?
 
tonystan
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 11:12 am

NickWebb wrote:
RRTrent wrote:
NickWebb wrote:
No!


I'd love for it to be the livery now.... just to come back to this message and call out a spoofer!


Yes it is the new livery but I saw drawings of an A321...


Now now children, adults are trying to have a discussion!
My views are my own and do not reflect any other person or organisation.
 
NickWebb
Posts: 54
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 11:52 am

eicvd wrote:
NickWebb wrote:
RRTrent wrote:

I'd love for it to be the livery now.... just to come back to this message and call out a spoofer!


Yes it is the new livery but I saw drawings of an A321...

I’m calling you Nick The Lip from now on, nothing but BS from you.


You are really very rude, this is supposed to be a leisure activity site.
[photoid][/photoid]/Users/nickwebb/Desktop/FullSizeRender.jpg
 
wexfordflyer
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 1:33 pm

While it's not perfect, I don't think the rumoured new livery is that bad. I like the shade of green on the tail. I don't understand why the shade is different on the fuselage, that dark green continuing down would have been nice. The engines do make a difference. Agreed that the titles should be bigger, I don't understand why they are as small as they are.

All in all, the eurowhite was to be expected and I think this looks sleek and modern. While the current livery is almost an institution to those of us in Ireland, I think it is a bit boring and dated, the green is a bit dull, and the cheatline a bit blocky. This is sleek and modern. I'm looking forward to seeing them in the flesh!
Come with me, there's a place I want you to see, where the leaves are dark, I've got a hiding place in central park.
 
Galwayman
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 5:16 pm

washingtonflyer wrote:
Looks like the Irish version of American Airlines


American Airlines looks like a complete rip off of Cubana
 
seansasLCY
Posts: 854
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 7:16 pm

This tweet appears to show a safety card for the 757 with the new livery. https://twitter.com/kev_andrew/status/1 ... 20832?s=21
 
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shamrock350
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 7:20 pm

seansasLCY wrote:
This tweet appears to show a safety card for the 757 with the new livery. https://twitter.com/kev_andrew/status/1 ... 20832?s=21

Haha that was my tweet, deleted it after a quick rethink...

It's still available on this thread via another site: https://www.boards.ie/b/thread/2057383874?fuid=0
 
Eirules
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 7:52 pm

shamrock350 wrote:
seansasLCY wrote:
This tweet appears to show a safety card for the 757 with the new livery. https://twitter.com/kev_andrew/status/1 ... 20832?s=21

Haha that was my tweet, deleted it after a quick rethink...

It's still available on this thread via another site: https://www.boards.ie/b/thread/2057383874?fuid=0


That’s gone too :( Any chance you could PM it?
The way you cut your meat reflects the way you live....
 
english4490
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:09 pm

Another long time lurker and eagerly awaiting this new livery. If you still have the 757 safety card could you PM? Very disappointed I missed it!
 
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OA260
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:30 pm

Image
 
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sudenmorsian
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:33 pm

OA260 wrote:
Image


I’m still a fan of the current livery, but this seems to be a decent modernization of the overall brand. Hopefully it looks decent on the actual aircraft.
HPN · NYC
 
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shamrock350
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:38 pm

Thanks OA260 :thumbsup:

I’ve warmed to it now I’ve seen it clearer, the font is basically a modernised version of what they have now and the shamrock isn’t quite as bad as I’d first envisioned. It’s obvious they’ve gone for “youthful” look but I just wish the shamrock was facing the direction of travel and larger in size on the tail.

Apart from that, I think I can grow to quite like it.
 
BrianDromey
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:42 pm

Other than the slightly drunk looking shamrock, I think it’s pretty good. It won’t age anything like as well as the current livery, but fits with the rest of the IAG family and does look modern overall. The lighter green lifts it a lot.

The g in Lingus has always has an awkward interaction with the widowline, which I’m not keen on, but the old livery had that too. I could live without the drunk/emoji shamrock next to the titles too, 8/10?
 
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shamrock350
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:48 pm

BrianDromey wrote:
The g in Lingus has always has an awkward interaction with the widowline, which I’m not keen on, but the old livery had that too. I could live without the drunk/emoji shamrock next to the titles too, 8/10?

Agreed. I think billboard titles minus the shamrock would have been nice, it would have filled in the white a bit at least.
 
SurlyBonds
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:49 pm

It's not the worst Eurowhite livery out there, but Aer Lingus' current iteration, and the one before that, were two of the best liveries out there. They owned the color green. This makes the brand much more generic, which is a mistake.

This is also why comparisons to Lufthansa miss the mark; Lufthansa's old livery was nothing special. Aer Lingus' existing livery is.
 
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lugie
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:54 pm

I am a big fan of EI's current livery but this really doesn't look too bad..
I guess we have to all get used to the fact that the current generation of liveries simply entails a lot of white on the fuselage and - if there are any at all - colors mostly concentrated to the tail area. Maybe one day this will change again and cheatlines will be all en vogue, or new technologies make painting aircraft all over cheaper but for now, this is it.

And given all this, the new EI looks pretty decent. Just imagine how much better LH's brand refresh would have been stomached by most people if they had chosen the same design, except the dark green = blue and the light green = yellow.
I could imagine this would look way better than what they went with, actually intrigued to sketch it out and see what it would be like.
Q400 E175 CRJ9 CRJX MD88 A319 A320 A321 A332 A333 B733 B738 B739 B748 B764 B772 B788
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SpaceshipDC10
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 8:55 pm

OA260 wrote:
Image


I look forward to see it on a real picture with good day light to make a proper evaluation. However, I'll probably miss the current livery and indeed I miss the former one.

I have discovered that once people are truly captivated in their ignorance, they are generally unwilling to let the facts interfere.
(Rick Drury's Flightlines "Paychecks", Airways April 2003)
 
ShamrockBoi330
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 9:04 pm

I dont hate it given all the grim and dark possibilities it could have been, but do think the Aer Lingus could be bigger amongst that continent of white on the forward fuselage... definitely not a standout ish as the current livery though!
 
eieoin
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 9:06 pm

I am totally underwhelmed by it. Dare I say, perhaps even I find it tacky somewhat.
(I think the logo is like something from an early 2000s Irish website).

I do think the previous livery has served its 23 years well (1996-2019) and was perhaps due some modernisation. I really feel however that the Eurowhite robs Aer Lingus of it’s distinct identity. Many a time I’ve flown into LHR or JFK and immediately spotted the unmissable green livery of other ‘shamrock jets’ and be reminded of home. I would have much rather seen even a few shade of light blue or a subtle silver or grey break up the...vast blandness.

I will concede however that I am sentimental about the national airline and at the end of the day, it’s only a lick of (cheaper white) paint on some flying aluminium cans.

Let’s hope the new uniforms aren’t as divisive.
 
CDGIAD
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 9:34 pm

It's not too bad.

I still can't tell if the shade of green on the tail and the lower fuselage is different or not.
The same green would be better IMO.
However, the shamrock isn't as elegant as the previous one, and the heart shaped leaves are tacky-cute...
 
senatorflyer
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 9:40 pm

I think it looks pretty good.
 
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TheLion
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 10:51 pm

Both leaked liveries leave me feeling disappointed to be honest. I don’t know why EI can’t continue having a lot of their signature colour, like KLM do. I just don’t buy the “cost” reasoning.

Still, it could’ve been Iberia’s appalling corporate blandness, Latam’s dullness, Lufthansa’s destruction, China Southern’s evaporation et al.

I should add that a direct comparison of this change is Avianca’s new livery with the stylised condor, yet that is a better update than this.

Ultimately, I’m left wishing airlines who are planning on updating their livery would first study examples of fine evolution...Air France, Aeromexico, Qantas, Hawaiian, Air New Zealand, Vietnam Airlines, Air Seychelles, Icelandair, Air Tahiti Nui, Turkish Airlines, Etihad Airways, Nepal Airlines, Gulf Air, Egyptair, Air Calin and WestJet all spring to mind.
 
tonystan
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 11:26 pm

Very bland and “on-trend”!

Nothing remarkable, nothing that sets it out, nothing memorable and nothing striking.

It will date quickly and just be another bland European airline lining up on the tarmac!

Here’s hoping the new uniform will add some dynamics and class to this otherwise dull rebranding.
My views are my own and do not reflect any other person or organisation.
 
b4thefall
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Re: Aer Lingus Announces Upcoming Brand Refresh

Tue Jan 15, 2019 11:34 pm

I was fearing worse, but it's not too bad. It's just so incredibly bland and inoffensive. Wether you loved or loathed the green tops, at least they stood out. This livery will just blend into the sea of other bland aircraft. Also, it's a carbon copy of Air Transat (different colour palette aside ), right down to the thin stripe forward of the dark green area. Enlarging the titles would help massively. I must add however, that I love the new Aer Lingus font!
 
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TheFlyingDisk
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Re: Aer Lingus Announces Upcoming Brand Refresh

Wed Jan 16, 2019 7:21 am

OA260 wrote:
Image


Is it just me, or does it look like a lazy version of Alaska's livery

I FLY KLM+ALASKA+QATAR+MALAYSIA+AIRASIA+MALINDO
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