Aer Lingus Announces Upcoming Brand Refresh

jworks158 · Mon Sep 24, 2018 3:03 pm

Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

tjwgrr · Mon Sep 24, 2018 3:12 pm

jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

hmm... Swoopy green instead of a straight cheatline?

tonystan · Mon Sep 24, 2018 3:14 pm

Here’s hoping it’s more green and less white!

Aisak · Mon Sep 24, 2018 3:33 pm

tonystan wrote:
Here’s hoping it’s more green and less white!

Maybe.. but I predict more eurowhite for the livery. There is a program within IAG to make all shorthaul planes (A320 family) largely interoperable and easily interchangeable.

That means all new A320 Series aircraft will be identical with "a little layer of customization" added on top. Existing aircraft have been/are being also "IAG-standarisated" That allows IAG to swap aircrafts among airlines in less than 1 week. If the livery is mostly white it will be easier than been all green.

rj1385 · Mon Sep 24, 2018 3:37 pm

Guessing white fuselage and green on the tail to match most of the world and to match similar to rest of IAG

george77300 · Mon Sep 24, 2018 3:43 pm

This is IAG, so unfortunately eurowhite livery with a green shamrock tail. It's going to be simplified. Very unlikely they will do anything but white fuselage.

Antarius · Mon Sep 24, 2018 3:46 pm

Aisak wrote:
tonystan wrote:
Here’s hoping it’s more green and less white!

Maybe.. but I predict more eurowhite for the livery. There is a program within IAG to make all shorthaul planes (A320 family) largely interoperable and easily interchangeable.

That means all new A320 Series aircraft will be identical with "a little layer of customization" added on top. Existing aircraft have been/are being also "IAG-standarisated" That allows IAG to swap aircrafts among airlines in less than 1 week. If the livery is mostly white it will be easier than been all green.

BA has a blue underside. Is that going too?

JannEejit · Mon Sep 24, 2018 3:46 pm

Aisak wrote:
tonystan wrote:
Here’s hoping it’s more green and less white!

Maybe.. but I predict more eurowhite for the livery. There is a program within IAG to make all shorthaul planes (A320 family) largely interoperable and easily interchangeable.

That means all new A320 Series aircraft will be identical with "a little layer of customization" added on top. Existing aircraft have been/are being also "IAG-standarisated" That allows IAG to swap aircrafts among airlines in less than 1 week. If the livery is mostly white it will be easier than been all green.

This is what I'm assuming too, certainly the noises coming from IAG in recent times would suggest so. I would suppose the current Iberia livery but with green and gold tail shading and shamrock may be as good as it gets. And with BA rumoured to be rebranding as well soon, you might expect similar with red white and blue on the tail and removal of blue underbelly/engine nacelles. Sounds like BA will finally fully 'standardise' on the Concorde livery, and not just the tail ! :lol:

Antarius · Mon Sep 24, 2018 3:49 pm

george77300 wrote:
This is IAG, so unfortunately eurowhite livery with a green shamrock tail. It's going to be simplified. Very unlikely they will do anything but white fuselage.

Might look like the Omni 762 they leased for a while

skipness1E · Mon Sep 24, 2018 3:52 pm

Where did we get the “BA also rebranding” soon from? Link please?
Btw have IAG switched a single in-service aircraft between BA/IB/EI? Aer Lingus had some IB A319s but that was pre buyout.

OA260 · Mon Sep 24, 2018 4:00 pm

Antarius wrote:
george77300 wrote:
This is IAG, so unfortunately eurowhite livery with a green shamrock tail. It's going to be simplified. Very unlikely they will do anything but white fuselage.

Might look like the Omni 762 they leased for a while

If it does then it will be a sad day for Aer Lingus.

shamrock350 · Mon Sep 24, 2018 4:04 pm

Yeah all this “interchangeable” talk has so far proven to be rubbish. Aer Lingus and Iberia have taken delivery of new A330s around the same time, both from the IAG pool of orders and the only thing similar was the economy seat choice. The layouts, business cabin and capacity were individual to the airline customer. Nothing interchangeable there.

As for the A320 family, the interiors could be similar with a standard 180 economy lay out and the same seats so they can be interchanged easily but again there has been no evidence of this so far.

It would be quite a leap for IAG to have a standardised livery, it’s not that kind of business. IAG isn’t a customer facing brand, most passengers should be totally unaware of IAGs activities and structure so having a unified livery for the group airlines makes zero sense.

Blerg · Mon Sep 24, 2018 4:07 pm

It will be probably something similar to what Tarom did a few years ago.

Aisak · Mon Sep 24, 2018 4:08 pm

skipness1E wrote:
Where did we get the “BA also rebranding” soon from? Link please?

Don't know about that. But if you google images of BA livery you come across this one:

That's going way too far with standarisation

skipness1E wrote:
Btw have IAG switched a single in-service aircraft between BA/IB/EI?

Also don't know for sure, but I recall this one. When BA was short of planes last summer (QR A320s wetlease), Iberia took over some MAD-LHR flights from BA. BA-IAG could have decided to transfer a IB-IAG A320 from MAD to LHR, but decided to cease the in-house operation of several LHR-MAD-LHR flights and "codeshare" on a new IB operation.

I guess It can be done, but since you need more than just the aircraft, also the crew to operate it, "borrowing" planes from sisters will only happen at very specific situations.

OA940 · Mon Sep 24, 2018 5:04 pm

Finally a refresh for EI. Hopefully they won't pull a Flybe...

alan3 · Mon Sep 24, 2018 5:12 pm

As long as they never again resurrect the shamrockless "big red dot" livery

OA260 · Mon Sep 24, 2018 5:16 pm

Aisak wrote:
skipness1E wrote:
Where did we get the “BA also rebranding” soon from? Link please?

Don't know about that. But if you google images of BA livery you come across this one:

That's going way too far with standarisation

skipness1E wrote:
Btw have IAG switched a single in-service aircraft between BA/IB/EI?

Also don't know for sure, but I recall this one. When BA was short of planes last summer (QR A320s wetlease), Iberia took over some MAD-LHR flights from BA. BA-IAG could have decided to transfer a IB-IAG A320 from MAD to LHR, but decided to cease the in-house operation of several LHR-MAD-LHR flights and "codeshare" on a new IB operation.

I guess It can be done, but since you need more than just the aircraft, also the crew to operate it, "borrowing" planes from sisters will only happen at very specific situations.

KLDC10 · Mon Sep 24, 2018 5:17 pm

alan3 wrote:
As long as they never again resurrect the shamrockless "big red dot" livery

I think that, thankfully, that particular abomination was only ever a promotional scheme. Utterly dire.

lowfareair · Mon Sep 24, 2018 5:20 pm

I could see a standardization less in the livery and more the 'interior' experience for pax and crew - matching seat counts, similar galley configs, etc. But unless I'm missing something, I can't see how much use they would get out of this given that the airlines are all seasonally busy around the same time - they can't do a Sun Country/Transavia type of setup where one airline is busy in the winter and one in the summer.

Bricktop · Mon Sep 24, 2018 5:22 pm

I fear the worst. Even that is optimistic sometimes with recent airline liveries. If IB is an indication, well :scared:

B747forever · Mon Sep 24, 2018 5:23 pm

OA260, that is fantastic! No need to say anything more.

usairways85 · Mon Sep 24, 2018 6:00 pm

Aisak wrote:
skipness1E wrote:
Where did we get the “BA also rebranding” soon from? Link please?

Don't know about that. But if you google images of BA livery you come across this one:

That's going way too far with standarisation

skipness1E wrote:
Btw have IAG switched a single in-service aircraft between BA/IB/EI?

Also don't know for sure, but I recall this one. When BA was short of planes last summer (QR A320s wetlease), Iberia took over some MAD-LHR flights from BA. BA-IAG could have decided to transfer a IB-IAG A320 from MAD to LHR, but decided to cease the in-house operation of several LHR-MAD-LHR flights and "codeshare" on a new IB operation.

I guess It can be done, but since you need more than just the aircraft, also the crew to operate it, "borrowing" planes from sisters will only happen at very specific situations.

These are just the creation of someone with a little Photoshop skill and creativity. The same guy has done fantasy renderings of Iberia and South African 380s.

by738 · Mon Sep 24, 2018 6:02 pm

Ive a feeling it will be something and nothing. eg tge BA Crest and white colour tone change or a subtle font change.
Wasnt the interchangeability more about core structural components eg specific model type/engine choice etc rather than the easily moveable interior configs?

jworks158 · Mon Sep 24, 2018 6:04 pm

jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

Some more details have just been released. This will indeed include livery, and uniforms. Checkout Seth Millers Blog post https://paxex.aero/2018/09/new-livery-f ... paign=1594

vahancrazy · Mon Sep 24, 2018 6:16 pm

Aisak wrote:
skipness1E wrote:
Where did we get the “BA also rebranding” soon from? Link please?

Don't know about that. But if you google images of BA livery you come across this one:

That's going way too far with standarisation

skipness1E wrote:
Btw have IAG switched a single in-service aircraft between BA/IB/EI?

Also don't know for sure, but I recall this one. When BA was short of planes last summer (QR A320s wetlease), Iberia took over some MAD-LHR flights from BA. BA-IAG could have decided to transfer a IB-IAG A320 from MAD to LHR, but decided to cease the in-house operation of several LHR-MAD-LHR flights and "codeshare" on a new IB operation.

I guess It can be done, but since you need more than just the aircraft, also the crew to operate it, "borrowing" planes from sisters will only happen at very specific situations.

That livery is good if you want to rebrand to American Airways! no kidding, with such colours and shape it goes straight to the other side of the Atlantic and it remind a little bit the Air France Concorde with Pepsi special livery!

OA260 · Mon Sep 24, 2018 6:21 pm

B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

shamrock350 · Mon Sep 24, 2018 6:40 pm

jworks158 wrote:
jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

Some more details have just been released. This will indeed include livery, and uniforms. Checkout Seth Millers Blog post https://paxex.aero/2018/09/new-livery-f ... paign=1594

The new uniforms were announced a few months ago, they were marked for a Spring ‘19 reveal. Irish designer Louise Kennedy, who also designed the current uniform has been tasked with the job.

With a new uniform, new aircraft and continued transatlantic expansion, 2019 was always considered a year we could see a new brand and livery. Today confirmed that.

b4thefall · Mon Sep 24, 2018 6:53 pm

tjwgrr wrote:
jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

hmm... Swoopy green instead of a straight cheatline?

Oh please no! I'm worried they will ruin a perfectly good livery if they just add in a random swoosh. (Like KLM did) . The 'random swoosh' liveries are too trendy..... and trends go out of style just as quickly as they come in. That's why I've always like the EI livery.... it's always been almost unique in style and colour.

N14AZ · Mon Sep 24, 2018 6:55 pm

OA260 wrote:
B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

But what is Thatcher doing in that picture?!?!? Not knowing the history of that picture it seems to me as if she has taken tissues out of her bag to cover a livery she doesn't like but I guess it's something else...

Antarius · Mon Sep 24, 2018 6:58 pm

N14AZ wrote:
OA260 wrote:
B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

But what is Thatcher doing in that picture?!?!? Not knowing the history of that picture it seems to me as if she has taken tissues out of her bag to cover a livery she doesn't like but I guess it's something else...

That's exactly it.

https://www.apnews.com/c5a90438a0daf5287b2a3acd7403fc89

bmibaby737 · Mon Sep 24, 2018 6:59 pm

N14AZ wrote:
OA260 wrote:
B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

But what is Thatcher doing in that picture?!?!? Not knowing the history of that picture it seems to me as if she has taken tissues out of her bag to cover a livery she doesn't like but I guess it's something else...

She didn't like the Utopia tails, which as we know, did not last too long.

questions · Mon Sep 24, 2018 7:15 pm

jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

What is “bundled alcohol”?

IADCA · Mon Sep 24, 2018 7:22 pm

questions wrote:
jworks158 wrote:
Today at the airline passenger experience expo in Boston, the Aer Lingus CEO announced that there will be a branding refresh with the delivery of their first A321LR in January.

"The Green and the Shamrock will stay put" -Jason Rabinowitz

https://twitter.com/AirlineFlyer/status ... 2118486017
https://twitter.com/thatjohn/status/1044223504936312835

What is “bundled alcohol”?

Alcohol included in the price of the fare. Meaning, free alcohol in Y.

B747forever · Mon Sep 24, 2018 7:23 pm

N14AZ wrote:
OA260 wrote:
B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

But what is Thatcher doing in that picture?!?!? Not knowing the history of that picture it seems to me as if she has taken tissues out of her bag to cover a livery she doesn't like but I guess it's something else...

Correct, the BA world tails were hideous, and she did the right thing to cover it.

Thanks for a good laugh OA260!

ER757 · Mon Sep 24, 2018 7:47 pm

Antarius wrote:
george77300 wrote:
This is IAG, so unfortunately eurowhite livery with a green shamrock tail. It's going to be simplified. Very unlikely they will do anything but white fuselage.

Might look like the Omni 762 they leased for a while

That's a pretty good bet - I can see something very similar to that forthcoming. I like the currently livery far better but I am pretty confident EI doesn't much care what I like :lol:

londonistan · Mon Sep 24, 2018 7:50 pm

'Blue and Green should never be seen'. Remember that?

BWIAirport · Mon Sep 24, 2018 7:53 pm

Could we see some orange highlights incorporated to honor their flag? Although I can't picture an aesthetically pleasing combination of those colors, that hasn't stopped livery designers before.

BestWestern · Mon Sep 24, 2018 8:07 pm

Remember the ‘ryanaer’ l1011 livery? Half blue, half green.

ro1960 · Mon Sep 24, 2018 8:18 pm

Aisak wrote:

The titles are wrong, it should read "Pepsi Cola".

MartijnNL · Mon Sep 24, 2018 8:47 pm

B747forever wrote:
Correct, the BA world tails were hideous, and she did the right thing to cover it

The world tails were great. They featured many beautiful designs from all over the world. A real pleasure for airplane photographers. I still remember logging scores of them during my Heathrow spotting trip in 2001. For some reason the world tails were met with a lot of criticism from the English public. While the British Airways fleet was still very recognisable with the world tails, it was decided to repaint the aircraft in the current livery. Which is actually quite boring, if you ask me.

shamrock350 · Mon Sep 24, 2018 8:53 pm

BWIAirport wrote:
Could we see some orange highlights incorporated to honor their flag? Although I can't picture an aesthetically pleasing combination of those colors, that hasn't stopped livery designers before.

When Aer Lingus was founded, 82 years ago now, the idea behind the image of the airline was that it needed to be friendly rather than official and warm rather than corporate which is why the company opted for the Shamrock instead of the Harp, the official emblem of Ireland. It was actually Robert Logan, an American hired as General Manager from Pan Am who came up with the Shamrock design, he sketched three designs on a piece of paper which showed a green shamrock with 'ALT' written across each leaf to represent the company name 'Aer Lingus Teoranta' with gold feathers either side to represent the wings which eventually gave the airline its nickname of the Flying Shamrock.

The idea has always been to take inspiration from the natural beauty of Ireland rather than the political clout of being a national, state owned airline airline. The 1970s livery combined five colours to represent an Irish landscape, two tone green for the fields and rolling hills, the blue of our rivers and streams, the white of sea foam crashing against the rocky cliffs and a grey belly which was either for Ireland's often grey skies or for the turbulent oceans surrounding our island. The white Shamrock was controversial at the time but was meant to show the purity and honesty of the brand. The exact same colour combo is used on the current livery, just in different shades, even the grey is still visible on the belly to this day. The Shamrock went back to green, it's slogan previous was; Aer Lingus, Naturally.

To include the Irish flag on a wider scale would be quite a change in approach and an unlikely one. I think we'll see less colours, maybe two shades of green and white or grey to give it that modern sharp look everyone seems to be after these days.

BWIAirport · Mon Sep 24, 2018 8:57 pm

shamrock350 wrote:
BWIAirport wrote:
Could we see some orange highlights incorporated to honor their flag? Although I can't picture an aesthetically pleasing combination of those colors, that hasn't stopped livery designers before.

When Aer Lingus was founded, 82 years ago now, the idea behind the image of the airline was that it needed to be friendly rather than official and warm rather than corporate which is why the company opted for the Shamrock instead of the Harp, the official emblem of Ireland. It was actually Robert Logan, an American hired as General Manager from Pan Am who came up with the Shamrock design, he sketched three designs on a piece of paper which showed a green shamrock with 'ALT' written across each leaf to represent the company name 'Aer Lingus Teoranta' with gold feathers either side to represent the wings which eventually gave the airline its nickname of the Flying Shamrock.

The idea has always been to take inspiration from the natural beauty of Ireland rather than the political clout of being a national, state owned airline airline. The 1970s livery combined five colours to represent an Irish landscape, two tone green for the fields and rolling hills, the blue of our rivers and streams, the white of sea foam crashing against the rocky cliffs and a grey belly which was either for Ireland's often grey skies or for the turbulent oceans surrounding our island. The white Shamrock was controversial at the time but was meant to show the purity and honesty of the brand. The exact same colour combo is used on the current livery, just in different shades, even the grey is still visible on the belly to this day. The Shamrock went back to green, it's slogan previous was; Aer Lingus, Naturally.

To include the Irish flag on a wider scale would be quite a change in approach and an unlikely one. I think we'll see less colours, maybe two shades of green and white or grey to give it that modern sharp look everyone seems to be after these days.

Thanks for sharing that backstory! I was unaware of that history.

Galwayman · Mon Sep 24, 2018 9:15 pm

Personally I think the shamrock is too Oirishy aimed at the American leprechaun market segment .... I’d like to see something more professional ... but I reckon it’s just a tart up with lots of
Eurowhite

FR looks much classier with the harp logo

shamrock350 · Mon Sep 24, 2018 9:25 pm

Galwayman wrote:
FR looks much classier with the harp logo

Classy, like the time they gave it a boob job?

https://www.campaignlive.co.uk/article/ ... ery/197267

No thanks.

Galwayman · Mon Sep 24, 2018 9:39 pm

I’ll take the boobs over the ‘top of the morning kiss the Blarney Stone gold at the end of the rainbow ‘ anyday ....but each to their own

NYPECO · Mon Sep 24, 2018 9:45 pm

It's going to be standard eurowhite probably.

N415XJ · Mon Sep 24, 2018 10:16 pm

Given how completely disappointing most recent brand refreshes have been this is honestly only a slight exaggeration of what I'm expecting

OA260 · Mon Sep 24, 2018 10:42 pm

N14AZ wrote:
OA260 wrote:
B747forever wrote:
OA260, that is fantastic! No need to say anything more.

That is what I thought sometimes a picture says a thousand words !

But what is Thatcher doing in that picture?!?!? Not knowing the history of that picture it seems to me as if she has taken tissues out of her bag to cover a livery she doesn't like but I guess it's something else...

She was at the unveiling of these new world tails and she told BA exactly what she thought of them by covering one up.

They did look a bloody mess in fairness apart from the one adopted currently.

KLDC10 · Mon Sep 24, 2018 10:44 pm

N415XJ wrote:
Given how completely disappointing most recent brand refreshes have been this is honestly only a slight exaggeration of what I'm expecting

Excellent! :rotfl:

shamrock350 · Mon Sep 24, 2018 11:16 pm

I actually love the British Airways World Tails on reflection, each and every one of them were beautiful designs in their own right even if they didn't quite work with the rest of the livery. Some of them did actually work; Celtic, Chelsea Rose, Tartan and Koguty Lowickie were personal favourites.

Wasn't much of a surprise to hear Thatcher describe the designs as "awful things" considering she wore the same blue suit for 11 years. The likes of Johnson, Rees-Mogg and Farage would probably call them "foreign muck" if they ever reappeared.

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