United updating brand with new colors

LAXintl · Thu Aug 09, 2018 9:37 pm

United Airlines’ signature “Rhapsody Blue” color is about to get some company.

United is adding a set of new hues to its color palette, an update to its branding that will soon be seen on new employee uniforms, airport facilities and aircraft cabins.

Joining Rhapsody Blue – United’s well-known navy shade with a name inspired by the "Rhapsody in Blue" title that United has used as its theme song -– are several new additions. They’ll include United Blue, Pacific Blue, Premium Purple, Runway Gray, Sky Blue and Atlantic Amethyst.

Make room, 'Rhapsody Blue'; United adding some new colors
https://www.usatoday.com/story/travel/f ... er=skygrid

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Some of these changes such as purple shade has already been seen on the new Premium Economy seats.

dmstorm22 · Thu Aug 09, 2018 9:40 pm

Interesting. Most of the colors seem fine. Looks like they're fully shoving any gold/yellow in the trash, I guess?

dbo861 · Thu Aug 09, 2018 9:50 pm

Will this lead to a new livery?

AaronPGH · Thu Aug 09, 2018 9:52 pm

Feels like an evolution, which is a good thing. I think when they eventually update their livery, it'll be a fresh take on what exists already, which is probably the way to go. I think it's possible for the globe to look good if treated carefully.

flyguy84 · Thu Aug 09, 2018 9:54 pm

dbo861 wrote:
Will this lead to a new livery?

Eventually. Nothing near term.

LAXintl · Thu Aug 09, 2018 9:55 pm

More details and color palate samples

https://pbs.twimg.com/media/DkMEuEmVAAAIx8r.jpg

https://pbs.twimg.com/media/DkMEuEiUwAEMiU2.jpg

https://pbs.twimg.com/media/DkMEuElV4AAJmgB.jpg

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OA412 · Thu Aug 09, 2018 9:59 pm

Interesting that they're also adding purple to the color palette, albeit as more of an accent color. I certainly think this is a good idea. Just a bit of color here and there can go a long way to livening up an otherwise drab look.

United787 · Thu Aug 09, 2018 9:59 pm

Odd they are announcing new colors without showing how they will be used.

I like the palette but still miss the premerger UA livery

Hopefully they will end up with something better.

OA412 · Thu Aug 09, 2018 10:01 pm

United787 wrote:
Odd they are announcing new colors without showing how they will be used.

I like the palette but still miss the premerger UA livery Hopefully they will end up with something better.

Actually take a look at reply #6. It gives a bit of a hint as to how the colors will be used. It's not much, but it'll give you a bit of an idea.

smi0006 · Thu Aug 09, 2018 10:02 pm

OA412 wrote:
Interesting that they're also adding purple to the color palette, albeit as more of an accent color. I certainly think this is a good idea. Just a bit of color here and there can go a long way to livening up an otherwise drab look.

Agree!! Too phew colours that are cold can create a clinical atmosphere purple will warm up some elements of the UA brand.

drdisque · Thu Aug 09, 2018 10:02 pm

I loved the show Pacific Blue. Someone would always ALMOST get partially nude and then a murder would happen.

LAXintl · Thu Aug 09, 2018 10:07 pm

For instance, new Premium Purple and Atlantic Amethyst can be seen in PremiumPlus seat

https://pbs.twimg.com/media/DfmlBPpUYAUcTm_.jpg

jbs2886 · Thu Aug 09, 2018 10:08 pm

Colors are a bit similar to Delta's new colors...

https://news.delta.com/high-flying-fash ... ew-heights

khinstorff · Thu Aug 09, 2018 10:10 pm

The Pacific and Rhapsody Blue mixture will definitely call back to Alaska's old look! I love it.

boeing737max · Thu Aug 09, 2018 10:14 pm

LAXintl wrote:
For instance, new Premium Purple and Atlantic Amethyst can be seen in PremiumPlus seat

https://pbs.twimg.com/media/DfmlBPpUYAUcTm_.jpg

Very impressive.

Yonderlust · Thu Aug 09, 2018 10:23 pm

dbo861 wrote:
Will this lead to a new livery?

God, let's hope! Of the 3 US legacy carriers, United and Delta need to do a 90° turn.

Etheereal · Thu Aug 09, 2018 10:27 pm

No matter how much rebranding they do, as long as OM is their CEO and UA has that PR, they aint going nowhere.

winginit · Thu Aug 09, 2018 10:28 pm

"Alright then folks... what color should we add into the mix?"

"Delta just rolled out dark purple uniforms..."

"Dark purple it is then!"

AaronPGH · Thu Aug 09, 2018 10:30 pm

There is no way United based purple off of Delta. Things like this are developed over years, not on whims.

Super80Fan · Thu Aug 09, 2018 10:30 pm

I'm curious why they are changing colors everywhere except their horribly outdated and now notorious 1990's Continental paint scheme/logo?

boeing737max · Thu Aug 09, 2018 10:38 pm

flyguy84 wrote:
dbo861 wrote:
Will this lead to a new livery?

Eventually. Nothing near term.

With MAX 9s being delivered currently, along with the 78Js later this year, why would UA not update their livery now? Of course the idea or thought of an updated livery is all general assumption from this public release of new colors for their brand. Funny enough.. This reminds me of the repainting process during the merger. Remember how many sUA 752’s were repainted into the globe only to be shortly retired after? My point being is that with the airline industry being so focused on saving costs whenever and wherever they can, how is taking new aircraft only to be repainted shortly after an economically wise choice?

TheFlyingDisk · Thu Aug 09, 2018 11:15 pm

Yonderlust wrote:
dbo861 wrote:
Will this lead to a new livery?

God, let's hope! Of the 3 US legacy carriers, United and Delta need to do a 90° turn.

I honestly don't see anything wrong with DL's livery. UA's may require some sprucing up, but nothing as drastic as a livery change.

FlightLevel360 · Thu Aug 09, 2018 11:28 pm

Somewhat on the same note, I saw that United is now using a different font for its registration numbers on both newly delivered and repainted aircraft. Is this related? Also, I saw a post on Instagram that said that United made some "subtle changes" to the globe... though I couldn't see any difference.

LHUSA · Thu Aug 09, 2018 11:32 pm

winginit wrote:
"Alright then folks... what color should we add into the mix?"

"Delta just rolled out dark purple uniforms..."

"Dark purple it is then!"

The decision to include purple (and the other colors) is literally a years-long project. As noted, Premium Plus already wears the purple color. This has absolutely zero to do with Delta.

aeromoe · Fri Aug 10, 2018 12:06 am

FlightLevel360 wrote:
Somewhat on the same note, I saw that United is now using a different font for its registration numbers on both newly delivered and repainted aircraft.

I'm not seeing it...can you provide specific comparison examples? For example, I looked at photos of a couple 737 Max of UA and the registration font looks the same as other older types.

Thanks

gonnagetbumpy · Fri Aug 10, 2018 12:09 am

LHUSA wrote:
winginit wrote:
"Alright then folks... what color should we add into the mix?"

"Delta just rolled out dark purple uniforms..."

"Dark purple it is then!"

The decision to include purple (and the other colors) is literally a years-long project. As noted, Premium Plus already wears the purple color. This has absolutely zero to do with Delta.

Delta introduced purple nearly two years ago. I
Also think the ‘globe’ pattern they use on the Polaris table cloth and dish ware look very cheap; you would never see that in a five star restaurant. I just don’t see or get ‘who’ United is trying to be.

cruiseshipcrew · Fri Aug 10, 2018 12:18 am

I hate to post this here because the new United livery question/debate happens every few months but someone who I really trust at United told me a new livery is coming that has been in development since last year. He was part of two feedback/viewing groups that had to sign NDA. He said at the time the goal was to have it out in October when both FA groups come together and kick off the new United. Coming from a stranger online you should take this as a grain of salt however he and I go way back and I have zero reason to think he would be toying with me over it. The only thing would be if their plans had changed since then.

LHUSA · Fri Aug 10, 2018 12:26 am

cruiseshipcrew wrote:
He was part of two feedback/viewing groups that had to sign NDA.

A lot of good that did, lol

smi0006 · Fri Aug 10, 2018 12:29 am

gonnagetbumpy wrote:
LHUSA wrote:
winginit wrote:
"Alright then folks... what color should we add into the mix?"

"Delta just rolled out dark purple uniforms..."

"Dark purple it is then!"

The decision to include purple (and the other colors) is literally a years-long project. As noted, Premium Plus already wears the purple color. This has absolutely zero to do with Delta.

Delta introduced purple nearly two years ago. I
Also think the ‘globe’ pattern they use on the Polaris table cloth and dish ware look very cheap; you would never see that in a five star restaurant. I just don’t see or get ‘who’ United is trying to be.

Agree with the table cloth and linen! That dark blue, so they still use glass crockery? Looks horrificly cheap, and dated. A light grey or white is really only acceptable colours for table linen.

Can I ask, is the 787 style UA livery with the swoosh style cheatline being applied to any other fleet? A subtle but modern change.

When are the new uniforms due to be revealed? Must be soon for a 2020 rollout? 6-12month lead time for fittings and wear test seem reasonable.

capejet · Fri Aug 10, 2018 12:32 am

Bring back the Tulip!

LHUSA · Fri Aug 10, 2018 12:37 am

capejet wrote:
Bring back the Tulip!

I wish. But the sub-CO employees would strike

Rdh3e · Fri Aug 10, 2018 1:01 am

United787 wrote:
Odd they are announcing new colors without showing how they will be used.

This wasn't a big a public announcement. It's not really a big deal.

bunumuring · Fri Aug 10, 2018 1:01 am

Hey guys,
I applaud the tinkering with the colour palette but agree with many upthread that a new livery is needed. I love the colour purple and wish it could be used somehow with rhapsody blue (and maybe gold, but silver would look better In my opinion) for a new livery.
I loved the last United blue tulip livery.... One of my all time favourites.
Cheers
Bunumuring

ldvaviation · Fri Aug 10, 2018 1:32 am

Atlantic Amethyst is an ugly color...
The rest of the palette is bland.

rnav2dlrey · Fri Aug 10, 2018 1:34 am

smi0006 wrote:
Can I ask, is the 787 style UA livery with the swoosh style cheatline being applied to any other fleet? A subtle but modern change.

the wave has also been painted onto the MAX fleet. it's not exactly the same as the 787s, but close enough.

TransWorldOne · Fri Aug 10, 2018 1:34 am

It's so interesting to me that when one airline does one thing (purple á la Delta), others follow suit. So now 2 of the US3 will have purple uniforms. Quite funny to me. Surely this is the result of some survey or study which shows people responding positively to the color purple? While I applaud UA for attempting a much needed rebrand, I can't help but feel like this is a Delta ripoff.

richiemo · Fri Aug 10, 2018 1:43 am

Ho-hum - another airline doing a completely unnecessary "makeover." Justifying someone's salary. Until they update the boring livery, none of this means anything to me.

EWRamp · Fri Aug 10, 2018 1:48 am

cruiseshipcrew wrote:
I hate to post this here because the new United livery question/debate happens every few months but someone who I really trust at United told me a new livery is coming that has been in development since last year. He was part of two feedback/viewing groups that had to sign NDA. He said at the time the goal was to have it out in October when both FA groups come together and kick off the new United. Coming from a stranger online you should take this as a grain of salt however he and I go way back and I have zero reason to think he would be toying with me over it. The only thing would be if their plans had changed since then.

I guess your informant doesn't understand the concept of a NDA lol

ahj2000 · Fri Aug 10, 2018 1:59 am

Can’t help but rob notice that UA removes yellow just a short while after LH. [insert Edna Mode]

SonomaFlyer · Fri Aug 10, 2018 2:08 am

ldvaviation wrote:
Atlantic Amethyst is an ugly color...
The rest of the palette is bland.

There is always someone who hates whatever is suggested.

As for the purple and UA ripping off DL...well maybe DL ripped off VS, see their palate in their cabin.

AaronPGH · Fri Aug 10, 2018 2:10 am

Delta invented purple

tpaewr · Fri Aug 10, 2018 2:13 am

My friends at B6 are sure it is all about a merger with them.

The industry is nothing if not a nonstop rumor hurricane

NYPECO · Fri Aug 10, 2018 2:17 am

As long as their livery isn't eurowhite (trash), I like those colors.

dmstorm22 · Fri Aug 10, 2018 2:21 am

ahj2000 wrote:
Can’t help but rob notice that UA removes yellow just a short while after LH. [insert Edna Mode]

If SQ follows suit, I'm done with *A

cruiseshipcrew · Fri Aug 10, 2018 2:41 am

EWRamp wrote:
cruiseshipcrew wrote:
I guess your informant doesn't understand the concept of a NDA lol

LHUSA wrote:
cruiseshipcrew wrote:
He was part of two feedback/viewing groups that had to sign NDA.

A lot of good that did, lol

Lol I get what you're saying but I guess it was over the livery itself. I tried my best to get him to tell me some details of it but he stuck with his NDA.

Cointrin330 · Fri Aug 10, 2018 2:47 am

smi0006 wrote:
gonnagetbumpy wrote:
LHUSA wrote:

The decision to include purple (and the other colors) is literally a years-long project. As noted, Premium Plus already wears the purple color. This has absolutely zero to do with Delta.

Delta introduced purple nearly two years ago. I
Also think the ‘globe’ pattern they use on the Polaris table cloth and dish ware look very cheap; you would never see that in a five star restaurant. I just don’t see or get ‘who’ United is trying to be.

Agree with the table cloth and linen! That dark blue, so they still use glass crockery? Looks horrificly cheap, and dated. A light grey or white is really only acceptable colours for table linen.

Can I ask, is the 787 style UA livery with the swoosh style cheatline being applied to any other fleet? A subtle but modern change.

When are the new uniforms due to be revealed? Must be soon for a 2020 rollout? 6-12month lead time for fittings and wear test seem reasonable.

Yes, the swoosh gold cheatline is also applied to the 737-MAX9.

adamblang · Fri Aug 10, 2018 2:49 am

AaronPGH wrote:
Delta invented purple

I literally laughed out loud.

TSS · Fri Aug 10, 2018 3:23 am

TheFlyingDisk wrote:
Yonderlust wrote:
dbo861 wrote:
Will this lead to a new livery?

God, let's hope! Of the 3 US legacy carriers, United and Delta need to do a 90° turn.

I honestly don't see anything wrong with DL's livery.

Except for how the all-red widget makes it look to the casual observer that DL is a subsidiary of Citgo Petroleum.

TheFlyingDisk wrote:
UA's may require some sprucing up, but nothing as drastic as a livery change.

Especially since UA only recently got all their aircraft into one unified livery.

NYPECO · Fri Aug 10, 2018 3:35 am

smi0006 wrote:
Can I ask, is the 787 style UA livery with the swoosh style cheatline being applied to any other fleet? A subtle but modern change.

It would be nice to have that with blue on the belly. Kinda wondered why Continental never had a blue belly and/or engines in the first place.

downdata · Fri Aug 10, 2018 3:36 am

Looks like virgin..

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