Stock prices often resonate with consumer sentiments towards a company. Firms that bring out products or services that greatly satisfy consumers often tend to display decent stock performance. This is probably one of the driving reasons for the slow growth being witnessed in the airline industry, which has recently been notorious for poor services.
If you consider the stock performance for the past one year, only Delta Airlines (DAL) managed to take off with a passable 18.8% growth. While Southwest Airlines (LUV) barely managed double-digit growth, United Airlines (UAL) saw a bare 3.8% increase in a year marred by bad publicity. Alaska Air (ALK) was the worst performer losing as much as 30% of its value.
Source: https://news.alphastreet.com/bad-public ... nt-flight/
I'm sure that the passenger experience plays an important role in the airline companies stock return. I'm just curious to know how many customer complaints are made on a yearly basis for any airline company? Any idea?
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