LH new livery to be ‘revised’ after only three weeks

worldranger · Wed Feb 28, 2018 9:39 am

Too dark in adverse light apparently.

https://www.businesstraveller.com/busin ... ree-weeks/

Not a great ad for their branding research group.

cougar15 · Wed Feb 28, 2018 9:39 am

Well, next to the blue tone - if they now replaced the silver stripe with yellow as per the initial design studies, they might just be onto something!!!

Liverpoola380 · Wed Feb 28, 2018 9:40 am

Well that didnt last long!

headlessmike · Wed Feb 28, 2018 9:40 am

It's not going to be dropped, it's going to be adjusted to better match the original concept. So if anything they are reaffirming their decision.

Nicoeddf · Wed Feb 28, 2018 9:46 am

headlessmike wrote:
It's not going to be dropped, it's going to be adjusted to better match the original concept. So if anything they are reaffirming their decision.

Exactly.
Suggest a change to the click bait title

worldranger · Wed Feb 28, 2018 9:57 am

Title changed

787Driver · Wed Feb 28, 2018 10:04 am

Exactly as I wrote in the original thread. In my opinion, the dark blue color was too dark.

5427247845 · Wed Feb 28, 2018 10:07 am

I can understand the proposed adjustment, although I like the current shade of blue. It reminds me of the very classy BMW color Nacht Blau.

Faro · Wed Feb 28, 2018 10:10 am

Hallelujah! :bigthumbsup:

God Mercy extends to liveries too!

Faro

N14AZ · Wed Feb 28, 2018 10:23 am

I like the new livery (at least in good weather conditions...) but they really should have tested this before, as they did in the past.

They could have easily used the B737 stored behind the butterfly hangar in Frankfurt...

That happens when you don't consult a.net first :rotfl:

TC957 · Wed Feb 28, 2018 10:26 am

I honestly think a lot of a-netters with a decent bit of graphic design knowledge can do much better livery jobs than these expensive design agencies airlines employ for no doubt huge fees. How many of us have said the LH rebrand look was too dark.

EK413 · Wed Feb 28, 2018 10:35 am

TC957 wrote:
I honestly think a lot of a-netters with a decent bit of graphic design knowledge can do much better livery jobs than these expensive design agencies airlines employ for no doubt huge fees. How many of us have said the LH rebrand look was too dark.

99.99% of us. Just shows LH got it wrong and should’ve stuck to the original considering it wasn’t broken! (I know they are only adjusting the tone of the blue)

EK413

NZ321 · Wed Feb 28, 2018 10:36 am

I am pleased about this. Needs a tweak. It's too dark as we've all said and we're all missing the yellow

MaverickM11 · Wed Feb 28, 2018 10:38 am

Seems like a rookie mistake no? It's not like adverse weather in Germany in winter is a rarity no?

N14AZ · Wed Feb 28, 2018 10:39 am

From the old thread, posted by moderator KarelXWB:

This thread has reached more than 1,000 posts, I suggest we continue in viewtopic.php?f=3&t=1387737

Is this a new rule? I thought the new forum software will allow for "eternal" threads? Just asking.

ACATROYAL · Wed Feb 28, 2018 10:42 am

N14AZ wrote:
I like the new livery (at least in good weather conditions...) but they really should have tested this before, as they did in the past.

They could have easily used the B737 stored behind the butterfly hangar in Frankfurt...

That happens when you don't consult a.net first

Totally agree with you 100%

scbriml · Wed Feb 28, 2018 10:42 am

Another storm in a LH teacup.

I bet 99% of folks won't be able to tell the difference between the "new scheme" and the "revised new scheme". :rotfl:

N14AZ · Wed Feb 28, 2018 10:43 am

MaverickM11 wrote:
Seems like a rookie mistake no? It's not like adverse weather in Germany in winter is a rarity no?

No, it's actually the rule...

bgm · Wed Feb 28, 2018 10:48 am

The LH group doesn't seem to have a good track record with new livery introductions... there was the whole 'my Austrian' disaster, and now this...

707Liner · Wed Feb 28, 2018 10:59 am

Bring back some yellow!

Lilienthal · Wed Feb 28, 2018 11:07 am

TC957 wrote:
I honestly think a lot of a-netters with a decent bit of graphic design knowledge can do much better livery jobs than these expensive design agencies airlines employ for no doubt huge fees. How many of us have said the LH rebrand look was too dark.

This foolish claim once again... :lol:

No, you couldn't and judging from the previous threads, there's no one on a-net how could do it either...
There's a reason why companies all around the world are paying millions of dollars to these design agencies.

All in all the rebranding is well thought out and will be a success in the long term. The readjustment of the shade of blue won't change that. But i understand why they do it. It is indeed too dark under an overcast sky. These mistakes are annoying but they can happen. So you stay calm and fix it.

I for one am happy that Lufthansa is working with professionals instead of the armchair-"i told you so"-experts on a-net.

cougar15 · Wed Feb 28, 2018 11:09 am

Lilienthal wrote:
TC957 wrote:
I honestly think a lot of a-netters with a decent bit of graphic design knowledge can do much better livery jobs than these expensive design agencies airlines employ for no doubt huge fees. How many of us have said the LH rebrand look was too dark.

This foolish claim once again... No, you couldn't and judging from the previous threads, there's no one on a-net how could do it either...
There's a reason why companies all around the world are paying millions of dollars to these design agencies.

All in all the rebranding is well thought out and will be a success in the long term. The readjustment of the shade of blue won't change that. But i understand why they do it. It is indeed too dark under an overcast sky. These mistakes are annoying but they can happen. So you stay calm and fix it.

I for one am happy that Lufthansa is working with professionals instead of the armchair-"i told you so"-experts on a-net.

Well, unlike your ´armchair experts´ on A-net, seems ""the professionals"" got this one wrong rather badly......

Turbofanfan · Wed Feb 28, 2018 11:12 am

N14AZ wrote:
I like the new livery (at least in good weather conditions...) but they really should have tested this before, as they did in the past.

Ah yes, but that would've made the big PR bonanza of The Reveal far less effective in terms of hype.

KarelXWB · Wed Feb 28, 2018 11:29 am

N14AZ wrote:
From the old thread, posted by moderator KarelXWB:
This thread has reached more than 1,000 posts, I suggest we continue in viewtopic.php?f=3&t=1387737

Is this a new rule? I thought the new forum software will allow for "eternal" threads? Just asking.

Just an opportunity to start a new discussion. People would also like the discuss the #fail at marketing that is in place, and not just the livery itself.

ojjunior · Wed Feb 28, 2018 11:31 am

Stopped reading after: "Lufthansa: response to new livery “predominantly positive”
Is this businesstraveller website a paid organism like Skytrax? Another one where marketing folks exchange favours around?
Good excuse for LH ones who approved this "new" livery and are now changing it after only 3 weeks.
Good way trying keeping his jobs...

Lilienthal · Wed Feb 28, 2018 11:39 am

cougar15 wrote:

Well, unlike your ´armchair experts´ on A-net, seems ""the professionals"" got this one wrong rather badly......

The shade of blue is too dark in some situations. So they'll change it. The over all concept, strategy and design is great and rather well received,if you ignore emotional aviation enthusiasts (which, let's face it, are not the prime concern for LH).

If you want to see people getting it wrong rather badly, go visit the old thread.

slowrambler · Wed Feb 28, 2018 12:21 pm

Well, as we all know, it's not really about the blue at all; it's all about the Yellow Surprise.

Seriously, my first reaction to the new livery was "this is going to look terrible on a cloudy day", and apparently that was correct.

cathay747 · Wed Feb 28, 2018 12:25 pm

707Liner wrote:
Bring back some yellow!

Exactly. What they're proposing is merely lipstick on a pig. Or should I say a different shade of lipstick on the same pig.

cougar15 · Wed Feb 28, 2018 12:37 pm

Lilienthal wrote:
cougar15 wrote:

Well, unlike your ´armchair experts´ on A-net, seems ""the professionals"" got this one wrong rather badly......

The shade of blue is too dark in some situations. So they'll change it. The over all concept, strategy and design is great and rather well received,if you ignore emotional aviation enthusiasts (which, let's face it, are not the prime concern for LH).

If you want to see people getting it wrong rather badly, go visit the old thread.

Well, this armchair expert thinks that a lot of the proposals in the previous thread were a heck of a lot better than what we actually got! Good to see some sence at Lufty with their professionals, rather emabressing nonetheless! As someone with german roots, allow me to say, what is it all coming to ? First we get ´BER (or maybe not)´, now we have Lufties Colourgate!

EPA001 · Wed Feb 28, 2018 12:41 pm

scbriml wrote:
Another storm in a LH teacup.

I bet 99% of folks won't be able to tell the difference between the "new scheme" and the "revised new scheme".

I think you are spot-on with this remark.

redcap1962 · Wed Feb 28, 2018 1:26 pm

I mentioned already in the other thread:
You Germans should leave design work to the Italians, Swedish, French,... Stick to building machinery of all kind and brewing your beer! :stirthepot:

seahawk · Wed Feb 28, 2018 1:41 pm

People need to realize that it was a complete rebranding and not just a new livery. The livery is of medium importance at best.

EPA001 · Wed Feb 28, 2018 1:51 pm

seahawk wrote:
People need to realize that it was a complete rebranding and not just a new livery. The livery is of medium importance at best.

In the total corporate overhaul of LH presentation to the world of its clients it is probably even less than medium important. And the upcoming tweak is a very minor one making the blue just a tad lighter in weather conditions other than clear sunshine.

ACCS300 · Wed Feb 28, 2018 2:22 pm

I have a feeling we haven't seen the last of the 'tweaks'.

IslandRob · Wed Feb 28, 2018 2:25 pm

ACCS300 wrote:
I have a feeling we haven't seen the last of the 'tweaks'.

My thoughts exactly. With luck, they'll eventually tweak it back to a design with universal appeal - in other words, something a lot more like what it used to be. -ir

bmacleod · Wed Feb 28, 2018 3:47 pm

Hoping for some yellow, that was LH iconic color for many years, :veryhappy:

A yellow outline for the tail emblem would be fantastic....

sspontak · Wed Feb 28, 2018 3:53 pm

The new shade of blue looks nice in the photos. Unfortunately they are changing it. I have a feeling a lighter shade of blue will not look as good as the current dark blue color. A bit more yellow would also be nice.

redcap1962 · Wed Feb 28, 2018 5:36 pm

cougar15 wrote:
As someone with german roots, allow me to say, what is it all coming to ? First we get ´BER (or maybe not)´, now we have Lufties Colourgate!

Well, allow me to say: There are more examples for the disappearance of german "perfection" and straightforwardness in the past years: Dieselgate (mainly Volkswagen), Stuttgart 21 (new railway station, similar case as BER...) :roll:

By the way: This statement of that LH-spokesman (in the link to airliners.de above)
"After landings in Hong Kong and New York, we realised that the blue paint sometimes looks much darker than it did in the test environment and especially in adverse weather conditions.”
is kind of snobby (to be polite)... Is there never bad weather in Germany - and if so, is it a better bad weather than elsewhere??? :biting:

JannEejit · Wed Feb 28, 2018 5:55 pm

I do find it amusing how many a.netters suggest the livery doesn't matter because the overall rebranding works for them. Well yeah I guess those yellow boarding cards make all the difference eh ? ;-)

And before I get truly bored with this whole sorry saga. People go on about how simple and clean the livery is, like it's original which might win more favour, but it's not even that. We've been through the list of airlines it reminds us of already and there I was at GLA last week when an Air Contractors 'Fed Ex' ATR came in minus the Fed Ex titles and I thought "There's new Lufty again !" ;-)

lollomz · Wed Feb 28, 2018 10:00 pm

Fingers crossed for more yellow!!!

jubguy3 · Wed Feb 28, 2018 10:32 pm

I actually really liked the dark blue color. I thought it looked much better than the old blue. It's very modern.

WROORD · Thu Mar 01, 2018 3:29 am

99.99% of us. Just shows LH got it wrong and should’ve stuck to the original considering it wasn’t broken! (I know they are only adjusting the tone of the blue)

EK413[/quote]

Exactly! Why screw up a proven trade mark. This is like Coca-Cola trying to change the taste of Coke in the late 80s.

CarbonFibre · Sun Mar 04, 2018 4:20 pm

The first aircraft in the new livery 2.0 has left the paint shop.

scbriml · Sun Mar 04, 2018 4:29 pm

CarbonFibre wrote:
The first aircraft in the new livery 2.0 has left the paint shop.

That's the revised new livery? :rotfl:

You read it here first....

scbriml wrote:
I bet 99% of folks won't be able to tell the difference between the "new scheme" and the "revised new scheme".

Sometimes I'm just too good! :wink2:

OB1504 · Sun Mar 04, 2018 5:02 pm

It does look brighter compared to the almost black of the original. It’s not a very creative or exciting livery, but it looks modern and professional.

ahj2000 · Sun Mar 04, 2018 5:14 pm

SO... just a white leading edge?

Someone83 · Sun Mar 04, 2018 5:17 pm

Are we sure it is actually brighter?

shamrock350 · Sun Mar 04, 2018 5:19 pm

ahj2000 wrote:
SO... just a white leading edge?

Nope. The white leading edge was in the original new livery. It’s just a shade lighter blue... apparently!

nine4nine · Sun Mar 04, 2018 5:24 pm

I was hoping for it to carry more down the fuselage with a ribbon of yellow sort of like the new AS scheme. So bland and disappointing for a legacy carrier.

GE90man · Sun Mar 04, 2018 5:25 pm

CarbonFibre wrote:
The first aircraft in the new livery 2.0 has left the paint shop.

Are we sure this is the new livery? :lol:

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