Possible WestJet Livery Update?

ACDC8 · Sun Feb 18, 2018 3:41 am

Changing their name at this point would just be silly and pointless. They have their brand, it’s well known to Canadians and has a strong reputation. Even with a push into more international markets, the name has little bearing on regular customers - the brand itself well make a name for itself outside Canada.

As for teal, love it or hate it - I can’t see them dropping it. It’s an integral part of their history and brand - from the livery, uniforms and reward program.

767333ER · Sun Feb 18, 2018 4:16 am

OA940 wrote:
I'm gonna wait until I see a new announcement to believe they're rebranding. And Westjet won't pull anything bad. It's physically impossible for them to ruin this livery. I mean, don't get me wrong, I like this livery, but there are like a million ways to improve it.

And the #1 most important way for me out of the million ways would be dumping that outdated 90s teal paint.

4engines4lnghll · Sun Feb 18, 2018 4:26 am

wow, it’s great to see Westjet just continue to prosper and become a true international airline. Hard to find these days

YYZatcboy · Sun Feb 18, 2018 11:43 am

ac7e7 wrote:

They have absolutely no name recognition outside of Canada, and if they plan on being a flag carrier, it might be a good idea. I will wait and see.

Do you have any evidence of that? I have found the opposite, at least in markets where WJA flies.

XAM2175 · Sun Feb 18, 2018 12:35 pm

TheLion wrote:
I could see a name change happen. Canadian Airways or Canada Airways anyone?

Been done, can't be done again as Air Canada got all the CP Air / Canadian Airlines trademarks in the merger.

ACDC8 · Sun Feb 18, 2018 2:30 pm

ac7e7 wrote:
However, not sure about changing their name. They have absolutely no name recognition outside of Canada, and if they plan on being a flag carrier, it might be a good idea. I will wait and see.

Changing their name won't give them recognition outside of Canada either, and it'll confuse a lot of non avgeeks where the brand has been established and recognized.

ahj2000 · Sun Feb 18, 2018 5:21 pm

Dominion301 wrote:
matthew11 wrote:
New livery is coming. It will be revealed Feb 28. I saw a blurred image of the new livery on a 737. Looks like there will be more teal back fuselage / tail like QANTAS. Sorry can’t share the image.

A Feb 28th unveiling makes sense as that is the airline’s de facto anniversary 3 out of every 4 years.

HUH. Didn’t know WJ was a leap child.

I wouldn’t be surprised to see WestJet incorporate the leaf widget I to the tail. The new logo on the fuselage with the pointy thing on the tail looks strange. Like that proposed AA logo with them flight symbol And the eAAgle.

ac7e7 · Sun Feb 18, 2018 8:57 pm

YYZatcboy wrote:
ac7e7 wrote:

They have absolutely no name recognition outside of Canada, and if they plan on being a flag carrier, it might be a good idea. I will wait and see.

Do you have any evidence of that? I have found the opposite, at least in markets where WJA flies.

In order for WestJet to succeed in international markets, they will need to get boots on the ground in these markets ensuring travel agents and booking agencies are aware of Westjet and selling tickets for them. This won’t be as simple as throwing a feel good party at the gate in Beijing.

Most international carriers servicing China (for example) have been doing so for decades, and there is brand recognition there. Most people know ‘Air Canada’ is from Canada, British Airways is from the UK, etc. Ask some random people in China if they know where Westjet is from, and I think you will get some puzzled looks.

I am not saying they should change their name. I’m saying they may have some brand recognition issues as they enter these new markets.

What am I saying? Of course everything Westjet does or touches turns to gold!

SpaceshipDC10 · Sun Feb 18, 2018 9:04 pm

yycdel wrote:
Hopefully it will be better than their Clip Art Swoop branding

They could still try a new interpretation of good ol' Braniff's "Two tones" or "ultra" liveries. :stirthepot:

AvroLanc · Sun Feb 18, 2018 9:32 pm

Why would you change the name of a successful product? The colours are now recognized by most so why change them. The airline is very successful therefore the terrible teal every talks about cant be that bad.

jubguy3 · Sun Feb 18, 2018 10:03 pm

sixtyseven wrote:
Let’s keep politics out of it because I think he’s an incompetent fool. Trudeau that is.

Lets focus on the matter at hand. Teal.

Lmfao

Asks to not bring politics into it... immediately brings politics into it.

We were talking about how cute Trudeau is :-)

ACCS300 · Sun Feb 18, 2018 11:33 pm

Something like Westjet-Canada might work, although a mouthful and a bit awkward it achieves both keeping the name and adding Canada for those outside the home market. WestJet by itself outside Canada seems very unlikely get any traction, just too meaningless. It worked somewhat for Wardair in the 70's when Wardair-Canada appeared on their international fleet.

Dominion301 · Mon Feb 19, 2018 12:34 pm

ahj2000 wrote:
Dominion301 wrote:
matthew11 wrote:
New livery is coming. It will be revealed Feb 28. I saw a blurred image of the new livery on a 737. Looks like there will be more teal back fuselage / tail like QANTAS. Sorry can’t share the image.

A Feb 28th unveiling makes sense as that is the airline’s de facto anniversary 3 out of every 4 years.

HUH. Didn’t know WJ was a leap child.

I wouldn’t be surprised to see WestJet incorporate the leaf widget I to the tail. The new logo on the fuselage with the pointy thing on the tail looks strange. Like that proposed AA logo with them flight symbol And the eAAgle.

Yep. February 29th, 1996. Probably the world’s only airline that started operations on a leap day.

Noise · Mon Feb 19, 2018 2:38 pm

ACCS300 wrote:
Something like Westjet-Canada might work, although a mouthful and a bit awkward it achieves both keeping the name and adding Canada for those outside the home market. WestJet by itself outside Canada seems very unlikely get any traction, just too meaningless. It worked somewhat for Wardair in the 70's when Wardair-Canada appeared on their international fleet.

Call is Canadian Airways or Canadian Air or something "Canadian"...keep it simple.

TheLion · Mon Feb 19, 2018 3:12 pm

XAM2175 wrote:
TheLion wrote:
I could see a name change happen. Canadian Airways or Canada Airways anyone?

Been done, can't be done again as Air Canada got all the CP Air / Canadian Airlines trademarks in the merger.

Sure, but the two I suggested, especially Canada Airways, are distinct no?

SpaceshipDC10 · Mon Feb 19, 2018 3:16 pm

ACCS300 wrote:
Something like Westjet-Canada might work, although a mouthful and a bit awkward it achieves both keeping the name and adding Canada for those outside the home market. WestJet by itself outside Canada seems very unlikely get any traction, just too meaningless. It worked somewhat for Wardair in the 70's when Wardair-Canada appeared on their international fleet.

Visually they could follow what WG did.

XAM2175 · Mon Feb 19, 2018 4:46 pm

TheLion wrote:
Sure, but the two I suggested, especially Canada Airways, are distinct no?

Most jurisdictions extend trademark protection to similar names in related industries, so I expect AC would still have grounds for an objection, but I'd want to check with a lawyer before I put money on it.

TheLion · Mon Feb 19, 2018 7:01 pm

XAM2175 wrote:
TheLion wrote:
Sure, but the two I suggested, especially Canada Airways, are distinct no?

Most jurisdictions extend trademark protection to similar names in related industries, so I expect AC would still have grounds for an objection, but I'd want to check with a lawyer before I put money on it.

A fair point. Although I’d argue that Canada Airways or Canadian Airways are very different to Air Canada, especially given that a second airline’s options are limited to not using the other two of three main airline naming conventions.

XAM2175 · Mon Feb 19, 2018 7:12 pm

Yeah, but they're pretty close to "Canadian Airlines", which in the absence of confirmation otherwise AC still own.

Alternately they may not care at all, but some vaguely similar examples are Swiss, who bought up the Swissair branding and periodically license very limited use of it to training schools in order to demonstrate it's still in use, and also that railway up in the US north-east that owns and uses the Pan-Am brand.

BML87 · Tue Feb 20, 2018 1:10 am

Noise · Tue Feb 20, 2018 2:53 am

BML87 wrote:

Nice.

Looks like a very teal tail with color moving onto the fuselage.

ACDC8 · Tue Feb 20, 2018 8:11 am

BML87 wrote:

Looks promising. I’m pretty excited about this to be honest.

TheLion · Tue Feb 20, 2018 9:13 am

BML87 wrote:

This could be a good livery we a.netters might actually like. Here’s hoping...

ahj2000 · Tue Feb 20, 2018 3:06 pm

ACDC8 wrote:
BML87 wrote:

Looks promising. I’m pretty excited about this to be honest.

AGREE. Colour on a 2018 tail? Has my approval already.

Dominion301 · Wed Feb 21, 2018 6:58 am

Looks like WS are going to be less Eurowhite and hopefully we will see a new font with the elimination of the italicized WestJet titles.

The teal looks softer too. Definitely looks promising. I wonder if this will also coincide with the launch of a full-fledged J product, moving Plus to being their Y+.

Narfish641 · Wed Feb 21, 2018 7:40 am

Oooh. This is gonna look good. I can see it looks like they are going for a new font. But I can't wait to see what the tail is gonna be.

cirrusdragoon · Thu Feb 22, 2018 7:22 pm

Noise wrote:
BML87 wrote:

Nice.

Looks like a very teal tail with color moving onto the fuselage.

An update for you.. more is revealed from behind the curtain

It appears the engine cowling gains some color as well. The westjet font appears to have changed or updated. There appears to be extra wording right after as well.

yycdel · Thu Feb 22, 2018 8:16 pm

looks promising

OA940 · Thu Feb 22, 2018 8:20 pm

OMG SOMEONE WHO UPDATED A LIVERY THE CORRECT WAY OMGOMGOMG

A388 · Thu Feb 22, 2018 9:00 pm

Interesting, that does look good. I'm anxiously awaiting to see the unveiling too

I know the image is purposely blurred but still the tail colors blending with each other looks similar to what TS did with their new livery change. Nice!!!!

A388

ACDC8 · Thu Feb 22, 2018 9:10 pm

Hoping the uniforms get updated as well

cirrusdragoon · Thu Feb 22, 2018 10:07 pm

A388 wrote:
Interesting, that does look good. I'm anxiously awaiting to see the unveiling too I know the image is purposely blurred but still the tail colors blending with each other looks similar to what TS did with their new livery change. Nice!!!!

A388

TS’s was quite the nod to Qantas and their livery with the same scheme protrusion . Seems to be the trend these days. With a transitionary metallic grey between the body of the aircraft and the tail end.

cumulushumilis · Thu Feb 22, 2018 11:34 pm

I’m guessing there is a half maple leaf in a lighter shade of green on the fuselage.. This is going to look sharp.. Also looks like the Canadian flag has been moved up to just in front of the forward doors..

Canuck600 · Sat Feb 24, 2018 10:06 pm

Does anybody have any tangible proof that a airline has financially gained enough after a rebranding to at least cover the costs of the rebranding? Same with a renaming. It just seems like throwing money away for no real gain.

Dominion301 · Wed Feb 28, 2018 6:07 pm

So no word yet on the livery unveiling today. I know it's only 1100 Mountain Time, so perhaps it's still a little early.

Noise · Wed Feb 28, 2018 7:07 pm

Any update on this?

yycdel · Wed Feb 28, 2018 7:08 pm

Noise wrote:
Any update on this?

Should be announced anytime now, it was suppose to be at 12 noon MST

727823 · Wed Feb 28, 2018 7:21 pm

Not happening today apparently, come back later in the spring to find out.

PlanesNTrains · Wed Feb 28, 2018 7:23 pm

L A M E

Oh well. Something to look forward to I guess.

yycdel · Wed Feb 28, 2018 7:23 pm

Of course expected this from westjet

What a joke

727823 · Wed Feb 28, 2018 7:30 pm

yycdel wrote:
Of course expected this from westjet

What a joke

In all fairness (I don’t usually stick up for WS) the ad with the Feb 28 could have been made up for all we know, it was never posted on any of their media pages or anything after taking some time to look for it.

tacobell101 · Wed Feb 28, 2018 7:34 pm

I would have thought it would have been announced today as Westjet did start commercial service on the 29th of February 1996. It is their 22nd birthday today.

rj777 · Wed Feb 28, 2018 8:10 pm

CFM565A1 wrote:
Not happening today apparently, come back later in the spring to find out.

Source??

Sooner787 · Wed Feb 28, 2018 8:44 pm

Check back on April 1st to see what WS is up to

Acey · Wed Feb 28, 2018 8:45 pm

rj777 wrote:
CFM565A1 wrote:
Not happening today apparently, come back later in the spring to find out.

Source??

One is the fact that no media of any sort were made aware of or invited to an allegedly major overhaul in branding of the hometown airline.

neomax · Wed Feb 28, 2018 9:13 pm

Are we sure that image of the blurred check in kiosk isn't fake?

PlanesNTrains · Wed Feb 28, 2018 9:36 pm

Acey wrote:
rj777 wrote:
CFM565A1 wrote:
Not happening today apparently, come back later in the spring to find out.

Source??

One is the fact that no media of any sort were made aware of or invited to an allegedly major overhaul in branding of the hometown airline.

Yes, but he said “come back later in the spring”, which implies he knows something.

727823 · Wed Feb 28, 2018 11:49 pm

rj777 wrote:
CFM565A1 wrote:
Not happening today apparently, come back later in the spring to find out.

Source??

Source = logical thinking...

Since spring is around the corner and no announcement of any kind happened today there’s all evidence you need. Oh and I live in Calgary and there was no event of any kind at HQ...

neomax · Thu Mar 01, 2018 12:14 am

In retrospect we were massive idiots to think WS would unveil a new livery on the 787 without actually having a 787 to unveil it on. Hindsight is 20/20.

Acey · Thu Mar 01, 2018 12:14 am

CFM565A1 wrote:
Since spring is around the corner and no announcement of any kind happened today there’s all evidence you need. Oh and I live in Calgary and there was no event of any kind at HQ...

There was a birthday event at HQ for sure today, at which they did whatever an airline feels it necessary to do at a birthday event.

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