Emirates Airline today has revealed its new ad on how to better address your needs by choosing a good airline rather than fighting to upgrade your flight seat for a better inflight experience. The ad will feature a specific passenger problem that arise during check in and upgrade. The airline products are only revealed at the end of the ad.
"In a departure from typical airline advertising, none of the ads feature an inflight product. The brand is not revealed until the end of each segment."
"Each of the light-hearted ads in the season features a character doing their best to wrangle a seat upgrade at the check-in counter of an unnamed airline, using a variety of tactics ranging from feigning a special occasion to serenading an unamused member of airline staff, pretending to be pregnant or attempting mind tricks."
Each ad ends with a tip for travellers : " don’t upgrade your seat, upgrade your airline. Fly Emirates.”
It looks like a new ad to promote the airline. But this time no by promoting the hard product, but the before departure experience. The characters uniforms in the ad are similar to Delta's.
Source: https://www.youtube.com/watch?v=q7ZurrICWx4
Moderators: richierich, ua900, PanAm_DC10, hOMSaR
Re: Emirates reveals 'top upgrade' tricks in new ad
Hmm, I found it “cheesy” to say the least... 
EK413
EK413
Re: Emirates reveals 'top upgrade' tricks in new ad
I like it , ands it true ... frequent Flyers will get it straight away 
Re: Emirates reveals 'top upgrade' tricks in new ad
I don't find 3-4-3 seating on a 777 to be an "upgrade".
Re: Emirates reveals 'top upgrade' tricks in new ad
As ever, EK seem to do a good job at hyping up their product.
I was just about to say this.
Ziyulu wrote:I don't find 3-4-3 seating on a 777 to be an "upgrade".
I was just about to say this.
Re: Emirates reveals 'top upgrade' tricks in new ad
Ziyulu wrote:I don't find 3-4-3 seating on a 777 to be an "upgrade".
Yep, anyone in the middle seat will be squeezed anyway, no matter the class nor airline. Middle seat is a middle seat no matter what.
Re: Emirates reveals 'top upgrade' tricks in new ad
Dear EK, will you buy A380s to pay for that hype?
Re: Emirates reveals 'top upgrade' tricks in new ad
2-3-2 on Business Class is such an upgrade 
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