I disagree. Either you refurb and make the entire aircraft look fresh and modern for the next 10 years of service or not.
I disagree. If I was Oscar and I found out someone spent millions of dollars covering wallpaper in good shape (even if dated looking to many- in a lav of a sub fleet where not many would even notice or care) instead of spending it by improving many other things that could truly improve or positively impact our passengers...I’d fire them immediately.
And NOBODY believes more in image or details than I do. Heck, UA just took the anti-slip treads off the Polaris socks, which probably saved them 1 cent per passenger? Or give passengers whole cashews! But spend millions covering walls in good shape because of some innocuous, barely noticeable design? I’ve seen that design for 30 years and unless the calking is falling off the walls and mirrors or the walls are dirty, scuffed, it’s fine. In fact my girlfriend from central New Jersey in 1980 would probably LOVE it!
That's ridiculous. In the big scheme of things, they are minimal cost. Moreover, they support (or tarnish) the brand image. Do you want your customers to think you have newer/updated aircraft or an old rundown fleet. Those details can make the difference.
If we follow your logic, there's no need to update, paint, replace wallcovering, outdated seating, etc in gate holdrooms. Might as well leave the flickering fluorescent bulbs on the 757s when you refurbish them as well. Should have kept the old carpeted bulkhead walls. Just leave everything exactly the way that it is as long as it is functional. Guessing that's not the brand image you want associated with an airline that is trying (and needs) to attract a revenue premium
You did NOT follow my logic one iota. You blew ONE small thing WAY out of proportion.
I think there is NOTHING more important than brand image delivered via crisp clean modern looking aircraft and great hard products such as seats. Also lounges, gate areas and every consumer touch point. AND one day a fresh new livery when United has earned the right to scream to the world that it’s a new airline with a new brand promise it can deliver on. Branding is the business I’m in and I was the Executive Creative Director of Landor for 24 years and have witnessed this from behind the scenes for all those years.. I’m talking about priorities only. Yes, agreed, the 752 interiors, especially in J is not worth $6500 to O Porto in their current condition. They need to come before Airbus lavatory walls. Especially if the rest of the Airbus cabins look great.
The only other thing that is equally (if not more important that the above) is stellar customer service.
My ONE single point was: if the lavatory with the dated floral pattern was in very good shape, and only to be found on some of the Airbus fleet, that given how unimportant that particular element is - the money could be better spent other places, Eg; by changing old bulkheads that pax stare at for hours, (a good example of something bad was opting NOT to install the new beautiful Polaris bulkheads on the 772). NOT putting the new domestic First seat on all the other 737s (not just the 737-700s). Stop reducing the quality and contents of the Polaris amenity kit. Offer PJs on all international overnight Polaris flights like their parters (LH) etc.
Now, if the lav looks shabby, then absolutely fix it.
I could spend a long time explaining the implementation of an airline branding overhaul and I swear that the smart folks in charge of the overhaul would take the budgets they have (which are always less than hoped) and spend the money wisely on the parts that will have the greatest impact first.
United has created a lot of beautifully designed elements but everyone is saying it’s taking too long.
Frankly I don’t know how much it would cost to renovate all the lavs with the old floral design- my assumption is that nothing is cheap in the aviation business. But if it’s actually cheap and easy to do: then by all means they should change it.
But if it’s 1 million bucks to change them all, I’d spend that million on as many fresh new bulkheads as possible vs looking at the plain blue unbranded ones.