jplatts wrote:washingtonflyer wrote:I think you have to look at the geography to see what can be served. A suitable comparison would be ORF which is 70 miles to the east. ORF sees service to BWI and DCA which RIC won't owing to proximity. ORF does have service to LAS while RIC has service to BNA. That being said, ORF's monthly passenger count is about double that of RIC.
The DOT traffic stats will show how many PDEWs there are between RIC and LAS....
ORF used to have nonstop service to LAS on WN in the past, but WN had discontinued ORF-LAS nonstop service. F9 has already announced ORF-LAS nonstop service, but F9 ORF-LAS nonstop service doesn't start until August 14th.
In Q3 2017, the DOT Domestic Consumer Airfare Report showed an average of 192 passengers per day who traveled between RIC and LAS (in both directions), an average of 288 passengers a day who traveled between RIC and Greater Los Angeles (in both directions), and an average of 210 passengers a day who traveled between RIC and the San Francisco Bay Area (in both directions). There is enough demand for WN to add RIC-LAS nonstop service since WN would be able to carry connecting traffic between RIC and California destinations on its RIC-LAS nonstops in addition to O&D traffic if it adds RIC-LAS nonstop service.
Using those numbers kind of makes a lot of assumptions though. 192 pax per day is about 96 each way. Their smallest type is the 737-700 with 143 seats. Based on those averages, that's less than a 70% load factor assuming they captured all RIC/LAS passengers. Obviously a direct flight stimulates new passengers and would add to those numbers, but I don't know if the numbers would be significant enough to fill enough seats profitably. Allegiant might fare better on this route, because most people going to Vegas want to fly cheap. Not to mention Southwest doesn't have a whole lot of brand recognition or loyalty in Richmond.
RIC to PHX and/or LAX would be the more successful ventures. PHX would link to a strong west coast hub for connections, and LAX is obviously a popular destination city.
jplatts wrote:WN would be able to capture more of the leisure travel to Virginia if RIC was served nonstop from additional destinations
Indeed. They have thus far not made an effort.
jplatts wrote:There would be some travelers who would fly into RIC on WN instead of ORF, DCA, BWI, or RDU if WN served RIC nonstop from more than just ATL
Most people flying domestically from the Richmond area fly from RIC. That wasn't the case 15+ years ago when fares were some of the highest in the nation, but most people would rather fly from RIC and connect rather than deal with DC or Norfolk traffic. Most people only drive to IAD for an international flight, or to PHF/ORF for a really good fare. Most people wouldn't drive to DCA because of traffic, and I've never heard of someone driving to BWI or RDU.
jplatts wrote:WN would be able to capture more of the University of Virginia-related travel with RIC being the closest commercial airport served by WN to Charlottesville
Maybe, but the drive to IAD isn't really much worse than driving to RIC for most people who live around Charlottesville. There aren't significant numbers of these passengers though...a huge number of UVa students are in-state.
jplatts wrote:WN would be able to capture more of the business travel to the Richmond area from other parts of the country if it added nonstop service to RIC from additional destinations
Indeed. They have thus far not made an effort.
jplatts wrote:RIC is in a large enough market to support nonstop service to more than just ATL on WN
Agreed.