Today, the E-Jet is positioned against itself. It can't compete against the Cseries and the RJ market is essentially dead despite cheap oil prices.
Any real world evidence of that?
Nobody is ordering Ejets by the hundreds, and many operators are getting rid of them after serving lesss tha half their useful lives.
Nobody's ordering E-jets by the hundred because companies who use them are usually quite small. It's not called regional jet for nothing. However, Republic has 185. Can that be counted as "by the hundreds"? If planespotters database is any indication, about 30 E-jets are stored and about 10 written off. Out of over 1500 produced. Where do you get your information if I may ask?
The production rate of the entire family is about 100 units a year. Not bad, but it's bread crumbs compared to Airbus and Boeing.
Not bad indeed! A hundred planes a year is what we in the scientific world call A LOT. Compared to Airbus and Boeing, Embraer doesn't spend as much developing those planes and their revenue-to-profit rate is actually higher than them.
With the Cseries under Airbus management and the Japanese Heavies serious about the MRJ, in 5 years, Embraer will become what Bombardier is today.
"Japanese Heavies" (whatever that is) has been "serious about MRJ" for 15 years. It's been 3 years since its first flight and none were delivered yet. Also, you forgot to mention Kawasaki YPX. Another "Japanese Heavy" who is "serious about". I also remember Honda was "serious about" some kind of an airplane.
Airbus is a good company with strong sales force but they've never worked in this market sector so they'll need quite some time to pick up the pace. And the first problem they need to solve is relocating the production line to fulfill Delta's orders. That won't be done over the weekend, either. When Embraer started their whole regional jet endeavor, they had to compete against a helluva lot of established companies. Bombardier, Dornier, Fokker, McDonnel-Douglas and later Boeing. 20 years later half of those companies are dead, and Embraer is still going. And with a strong product like E2, they have nothing to worry about. Nothing includes the C-series. A strong product and a respectable competitor, yes, but still has to prove its worth.
Dump your pride and take the Boeing deal...
Dump your arrogance and accept defeat.
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