Next in line with the "hip" airlines trend.. "Swoop"

FlyRow · Wed Sep 27, 2017 10:49 am

Westjet, the canadian LCC has announced that the LCC subsidary will be named swoop, starting with 10 73H's.
Based from calgary, it will offer ULCC style service with extra's suchs as bags, food, flexibility and other extra's for a extra fee.

Can we please stop with these stupid names we see popping up lately, purely designed by branding agents to sound "hip".
Level, Joon, Swoop, we've had these generic names already in the time of Ted and Song..and it didn't work.

https://www.luchtvaartnieuws.nl/nieuws/categorie/2/airlines/westjet-noemt-nieuwe-dochtermaatschappij-swoop

KarelXWB · Wed Sep 27, 2017 11:09 am

Story in English:

WestJet today announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018.

Swoop enters the Canadian ultra-low-cost carrier market. (CNW Group/WestJet)

"The name Swoop denotes exactly what we plan to do," said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. "It's a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel."

http://newsroom.aviator.aero/westjets-u ... a-purpose/

B747forever · Wed Sep 27, 2017 11:17 am

Haha, it just keeps on getting better Swoop, Scoot, Joon...

TheFlyingDisk · Wed Sep 27, 2017 11:21 am

What's wrong with naming it Westjet Lite?

downdata · Wed Sep 27, 2017 11:23 am

o dear the livery is worse than the name

StudiodeKadent · Wed Sep 27, 2017 11:26 am

This is an atrociously bad airline name. They might as well call it "money shot airlines."

Andy33 · Wed Sep 27, 2017 11:27 am

Just as well they aren't using this name for flights to the UK. Swoop was a popular UK brand of packet food for wild birds. Imagine all those birds coming up to the plane for a snack. Could get expensive on engine rebuilds.

WildcatYXU · Wed Sep 27, 2017 11:56 am

FlyRow wrote:
Westjet, the canadian LCC has announced that the LCC subsidary will be named swoop, starting with 10 73H's.
Based from calgary, it will offer ULCC style service with extra's suchs as bags, food, flexibility and other extra's for a extra fee.

Can we please stop with these stupid names we see popping up lately, purely designed by branding agents to sound "hip".
Level, Joon, Swoop, we've had these generic names already in the time of Ted and Song..and it didn't work.

https://www.luchtvaartnieuws.nl/nieuws/categorie/2/airlines/westjet-noemt-nieuwe-dochtermaatschappij-swoop

The funny part is that WS does not have too many extras included anyway. Food is BOB, seat selection and checked luggage is for a fee on lower fares.

MoKa777 · Wed Sep 27, 2017 12:16 pm

At least Swoop is still an aviation/flight/bird related word. Some others aren't. I'm surprised now that SIA went for Scoot when Swoop wasn't in use yet...

Why not call a Canadian ULCC "Can_do"?

Then base fares can be called No Can Do and full fares can be called We Can Do...

FlyingJhawk · Wed Sep 27, 2017 12:19 pm

[photoid][/photoid]

B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

jnev3289 · Wed Sep 27, 2017 1:22 pm

I challenge anyone to find a worse livery on an uglier airplane. Wow! Truly terrible

WildcatYXU · Wed Sep 27, 2017 1:23 pm

FlyingJhawk wrote:
[photoid][/photoid]
B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

Based on service in Y, many of them are already there :duck:

sixtyseven · Wed Sep 27, 2017 1:25 pm

. As if WestJet's purple and teal weren't bad enough. Jokes.

jeffh747 · Wed Sep 27, 2017 1:52 pm

I actually like the livery...
I do agree that these ULCC spin off airline names are getting out of hand. Jump, Scoot, Joon, LEVEL, now Swoop. It's fun to say, but it sounds weird for an airline name.

CARST · Wed Sep 27, 2017 1:56 pm

jeffh747 wrote:
I actually like the livery...
I do agree that these ULCC spin off airline names are getting out of hand. Jump, Scoot, Joon, LEVEL, now Swoop. It's fun to say, but it sounds weird for an airline name.

There is no airline named Jump. The LH Jump Project is just your standard LH A340-300s, operated by LH CityLine crews (cheaper), with more Economy, less Business and no First Class seats. Their version of an longhaul LCC for touristy destinations. But it operates as LH.

For the full charter / holiday / sun destinations they have EuroWings, operated under the own brand EW.

jetero · Wed Sep 27, 2017 2:00 pm

1337 will have a great week!

TC957 · Wed Sep 27, 2017 2:02 pm

FlyingJhawk wrote:
[photoid][/photoid]
B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

We already have an " UP " - El Al's LCC offshoot. But now we have an LCC of an LCC - the race to the bottom just continues.

sw733 · Wed Sep 27, 2017 2:05 pm

Interesting choice to incorporate Donald Trump's hairstyle in to their logo.

stlgph · Wed Sep 27, 2017 2:18 pm

Great name, great livery. This will be fun.

aemoreira1981 · Wed Sep 27, 2017 3:00 pm

FlyingJhawk wrote:
[photoid][/photoid]
B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

Because SCAT is already taken. At least LEVEL is a play on LEBL (BCN).

jnev3289 · Wed Sep 27, 2017 3:08 pm

aemoreira1981 wrote:
FlyingJhawk wrote:
[photoid][/photoid]
B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

Because SCAT is already taken. At least LEVEL is a play on LEBL (BCN).

No way. It definitely just happened to work out like that. There are only even .001% of people who even recognize LEBL vs BCN. Level is just a term sometimes used in aviation and it's vague enough to work for their branding. I would be floored if it ever came out that was even brought up for a millisecond in the room when they were naming the "airline"

ahj2000 · Wed Sep 27, 2017 3:29 pm

Wow that is atrocious. Good thing the WestJet logo is nowhere to be found.

mtnwest1979 · Wed Sep 27, 2017 3:48 pm

MoKa777 wrote:
At least Swoop is still an aviation/flight/bird related word. Some others aren't. I'm surprised now that SIA went for Scoot when Swoop wasn't in use yet...

Why not call a Canadian ULCC "Can_do"?

Then base fares can be called No Can Do and full fares can be called We Can Do...

LOL so is 'Cheep". That should be the next one. Just have some cute birds of various colors with cartoon cloud with many 'Cheep' s in them on tail,
These names and models all around are just terrible.

PlymSpotter · Wed Sep 27, 2017 3:56 pm

FlyRow wrote:
Can we please stop with these stupid names we see popping up lately, purely designed by branding agents to sound "hip".
Level, Joon, Swoop, we've had these generic names already in the time of Ted and Song..and it didn't work.

Why? Airlines are all about getting bums on seats, and it's marketing which makes that happen. If you can gain some form of advantage from a name, as a business why wouldn't you do this?

Also think about Hop!, Vueling and Nok - customer awareness isn't exactly failing for them.

PatrickZ80 · Wed Sep 27, 2017 4:04 pm

Here in the Netherlands Swoop is the name of a store that sells refurbished iPhones and iPads. That's the first thing I thought of when I heard this name. I wonder if there can be a conflict between the airline and the store for using the same name.

juliuswong · Wed Sep 27, 2017 4:23 pm

Well, at least they didn't pick an animal for a start (Tiger, Lion) or fruits (Peach, Mango) or a statement "Flyadeal".......

BubbaYugga · Wed Sep 27, 2017 4:30 pm

On Poop, You_Can_Doo_Doo for a Toonie.
The urinals are just a Loonie.

spinotter · Wed Sep 27, 2017 4:31 pm

jnev3289 wrote:
I challenge anyone to find a worse livery on an uglier airplane. Wow! Truly terrible

I disagree. Taste is subjective, and I like the color and the clean lines.

Dominion301 · Wed Sep 27, 2017 5:33 pm

FlyingJhawk wrote:
[photoid][/photoid]
B747forever wrote:
Haha, it just keeps on getting better Swoop, Scoot, Joon...

Up next, an airline called "Poop"

LOL...and the logo could be the poop emoji. In fact a "clean" Eurowhite livery would be a disgrace to poop.

Swoop - that'll be easy for Canada's 8 million francophones to pronounce.

Other than union-busting, starting everyone at year 1 on the pay scale and discouraging real competition, what does this offer WS that mainline can't? I guess that's where the costs savings come in.

obelau24 · Wed Sep 27, 2017 5:55 pm

I hate the name - it's atrocious and I feel almost underestimates the intelligence level of the market. I love the livery though - that is a work of art IMO. I've said it multiple times but I don't understand this move unless significant changes are made to WS itself to cement it as a full-service carrier. And if that's going to happen, it should start with the TATL flights - full-service, complimentary food and drinks, and free baggage allowance. Then move that to flights of 2.5 hours or more, while ALL routes will go WN and allow 1 or 2 free bags and then bam you have a product difference. Otherwise you have two LCCs because WS will nickel and dime as much as Swoop. Do I disagree with nickel and diming? No, that's what the market supports, but if that's the case then you don't need 2 carriers to do the same thing.

ACDC8 · Wed Sep 27, 2017 6:02 pm

jnev3289 wrote:
I challenge anyone to find a worse livery on an uglier airplane. Wow! Truly terrible

That’s easy. WestJet’s standard livery.

Sad thing is that this will replace mainline routes just as Rouge has done with AC as they continue to expand, so for us frequent fliers, choice will be slowly eroding away.

hoons90 · Wed Sep 27, 2017 6:07 pm

Looks like someone doodled on the plane with a pink highlighter.

JannEejit · Wed Sep 27, 2017 6:11 pm

Aer Lingus should launch one called 'Spud'. British Airways could call theirs 'Bob'. United could have their ULCC and name it 'Drag'... ;-)

YYZLGA · Wed Sep 27, 2017 6:17 pm

Dominion301 wrote:
Swoop - that'll be easy for Canada's 8 million francophones to pronounce.

Pleased to see the new announcement. I hope they're successful. But I do agree that it's a bit bizarre to pick a name that's very difficult for a quarter of the country's population to pronounce.

Dominion301 · Wed Sep 27, 2017 6:20 pm

jnev3289 wrote:
I challenge anyone to find a worse livery on an uglier airplane. Wow! Truly terrible

Finnair, China Eastern and Iberia all spring to mind and WS itself has always been less than stellar and looks very 90s.

JannEejit wrote:
Aer Lingus should launch one called 'Spud'. British Airways could call theirs 'Bob'. United could have their ULCC and name it 'Drag'...

LOL if you want to use the UniTED analogy, Aer Lingus would establish Gus and British Airways could either have Tish or Ways or in reverse they could also have Brit (for Britney...think of the cross-promotional opportunities with Ms. Spears

). Ways would help to keep things Level within IAG, lol.

Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

JannEejit · Wed Sep 27, 2017 6:29 pm

Dominion301 wrote:
JannEejit wrote:
Aer Lingus should launch one called 'Spud'. British Airways could call theirs 'Bob'. United could have their ULCC and name it 'Drag'...

LOL if you want to use the UniTED analogy, Aer Lingus would establish Gus and British Airways could either have Tish or Ways or in reverse they could also have Brit (for Britney...think of the cross-promotional opportunities with Ms. Spears ). Ways would help to keep things Level within IAG, lol.

Mind you, given current public perceptions of and industrial unrest at BA, maybe 'BAh...' would work best. And my alternative for Aer Lingus... 'AerYeGo'. Oh and I'm sure fellow West of Scotland members might appreciate a GLA based leisure airline called 'Get2'... ;-)

LAXLHR · Wed Sep 27, 2017 6:34 pm

downdata wrote:
o dear the livery is worse than the name

Indeed!!

ACDC8 · Wed Sep 27, 2017 6:36 pm

Dominion301 wrote:

Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

WestJet mainline already has slimline seats with very generous leg room. Bye bye leg room.

MaverickM11 · Wed Sep 27, 2017 6:39 pm

A terrible livery for a terrible business plan. The shoe fits.

yycdel · Wed Sep 27, 2017 7:51 pm

Dominion301 wrote:
jnev3289 wrote:
Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

Westjet 738s actually have 180 seats now. 174 are sold, 6 middle seats are blocked in Plus

Dominion301 · Wed Sep 27, 2017 9:00 pm

yycdel wrote:
Dominion301 wrote:
jnev3289 wrote:
Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

Westjet 738s actually have 180 seats now. 174 are sold, 6 middle seats are blocked in Plus

Oh that's right. They haven't updated their website yet. I think they were 162Y when they first entered the fleet.

WJtter · Wed Sep 27, 2017 10:19 pm

yycdel wrote:
Dominion301 wrote:
jnev3289 wrote:
Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

Westjet 738s actually have 180 seats now. 174 are sold, 6 middle seats are blocked in Plus

Not yet, none of the the 737-800s have been reconfigured yet. Still at 168. All 737-700s have been reconfigured to 134 however.

Arion640 · Wed Sep 27, 2017 10:23 pm

Looks like a made up airline from out of a film or a generic FS default airline, like 'orbit' .

Pe@rson · Wed Sep 27, 2017 10:25 pm

I like the name and simplicity.

JannEejit · Wed Sep 27, 2017 10:39 pm

Any truth in the rumour Alitalia will relaunch as Flop ? ;-)

cathay747 · Wed Sep 27, 2017 10:47 pm

FlyRow wrote:
Westjet, the canadian LCC has announced that the LCC subsidary will be named swoop, starting with 10 73H's.
Based from calgary, it will offer ULCC style service with extra's suchs as bags, food, flexibility and other extra's for a extra fee.

Can we please stop with these stupid names we see popping up lately, purely designed by branding agents to sound "hip".
Level, Joon, Swoop, we've had these generic names already in the time of Ted and Song..and it didn't work.

https://www.luchtvaartnieuws.nl/nieuws/categorie/2/airlines/westjet-noemt-nieuwe-dochtermaatschappij-swoop

LOL totally agree about the stupid names. From the same otherwise delightful and friendly Canada, don't forget Zoom! LOL
At lease Rouge is a classy-sounding name.

cathay747 · Wed Sep 27, 2017 10:48 pm

JannEejit wrote:
Any truth in the rumour Alitalia will relaunch as Flop ?

b4thefall · Wed Sep 27, 2017 10:49 pm

ACDC8 wrote:
Dominion301 wrote:

Oh yeah the other differential to WS mainline on swoop with be 189Y in the 738 vs. WS' 168. They'll probably be able to maintain the same seat pitch by gone with slimlines on swoop.

WestJet mainline already has slimline seats with very generous leg room. Bye bye leg room.

Depending on the seats they use, 189 seats in a 738 isn't bad at all. I recently traveled on a Ryanair flight that was fitted with their new slim seats. Was very pleasantly surprised! Felt much more roomy than the new high density BA short haul cabins for example. I'm 6ft 1 for the sake of comparison.

cathay747 · Wed Sep 27, 2017 10:50 pm

JannEejit wrote:
Aer Lingus should launch one called 'Spud'. British Airways could call theirs 'Bob'. United could have their ULCC and name it 'Drag'...

Disagree...any Aer Lingus spin-off should be named Air Fungus. (old nickname for them for those who don't know...started back in the 60's I think)

FlyRow · Wed Sep 27, 2017 11:37 pm

Qantas could name it "Bruce"....British Airways "Nigel"...

Livery of westjet though... remember the fuss about Iberia... even that livery is starting to look like a coulourfull work of art lately..

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