Most of the following is probably influenced by my being located in the Chicago area for about half of my years, and I still have immediate family there as well as business ties.
I don't think the CO name carries the shine that ATW thinks. Whatever magic PMCO used to have, a lot of North America missed out on it due to their route structure. CO was an unknown to many major markets. Kind of like in the 1960s, when Delta was the airline you took to fly to the Southeast. People my age may also remember Lorenzo. I liked CO a lot pre-Lorenzo but he brought turbulent times and CO pretty much vanished from ORD, so I switched to UA which handled almost anything you needed out of ORD.
After 1980, I only took one trip on the new CO, and the only reason I was willing to take CO was the regard that a.netters had for it, because I had written CO off after Lorenzo. The flight was good and the crew was nice during flight, but we could hear griping CO crews in the terminal at ORD and IAH. This was early days of the merger so I get it.
Rebranding to CO would be a backward step. This trial by Social Media already is dying down and the counterpunch against Dr Dao is becoming more prominent. People are getting tired of Fake News and biased news, so they are open to more thorough explanations.
The memo to employees from OM ended with a paragraph about needing to take a look at what happened, and improving how it was handled if needed.
I do, however, believe there are lessons we can learn from this experience, and we are taking a close look at the circumstances surrounding this incident. Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this no matter how challenging the situation.
With all that in mind... the Globe livery is stale and it would be hard to say a still independent CO would still be on that branding. A new post merger branding is overdue.
135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.