eal
Posts: 207
Joined: Wed Mar 11, 2015 7:51 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 3:45 pm

PatrickZ80 wrote:
A350 wrote:
What's the Point in having multiple different LCC names?


My thoughts exactly. Why did Air France/KLM name their long haul LCC Boost when they already got Transavia? Why not just call it Transavia Long Haul? Same thing applies here.


While I know this isnt the point of this thread, is boost similar to Jump in the fact that it's part of the LH house product, or is it going to be a completely new airline?

As far as Level is concerned, I know it's not a popular opinion, but I kind of like it. It's an interesting, pharmaceutical looking aesthetic, but it works for the most part. That being said, those uniforms are trash, and this new trend of making "casual uniforms" is very annoying-soon you wont be able to tell crew from passengers.
MIA FLL CLT DCA BNA PHL EWR IAH DFW STL ORD SFO SEA MEX CUN SJU PUJ MAD BCN ZRH MXP FLR FCO BKK HKG TPE NRT HND
 
aer
Posts: 661
Joined: Sat Mar 06, 2004 1:10 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 3:59 pm

The livery looks like a US Citibank Double Cash credit card
nice and spacious airports in need of new airlines and flights... GUA or FRS anyone?... anyone at all?
 
leleko747
Posts: 61
Joined: Mon Nov 05, 2007 4:16 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 4:28 pm

And I thought liveries couldn't get worse.
Well, at least is still better than China Eastern.

Not only the livery, by the way. The name is hideous and the uniforms are simply awful.
 
pabloeing
Posts: 77
Joined: Wed Dec 10, 2014 3:00 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 4:38 pm

I just buy tickets to OAK from BCN for only 560€ ¡¡¡¡¡
 
ucdtim17
Posts: 109
Joined: Fri Jun 03, 2016 6:38 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 4:46 pm

OAK now has two nonstops to BCN before SFO gets one. That's gotta be a first. Surprising that United hasn't tried it yet with a 787.
 
stratocruiser
Posts: 207
Joined: Thu Feb 10, 2005 3:41 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 4:52 pm

Every aspect of this company's planned image is appalling! Makes Ryanair and EasyJet look so classy in comparison!
 
User avatar
Channex757
Posts: 835
Joined: Sat Jun 18, 2016 7:07 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:02 pm

I will side with Willie on this one. Considering his track record with turning businesses around and delivering profits, I expect he hasn't gotten into this lightly.

BCN is an interesting location. As it's a major regional city with the independent Catalan identity as well, developing a home base longhaul airline could work well. Vueling is the shorthaul specialist and that too has a strong BCN association. By making it "not too Iberia" these factors could work in its favour. I think the development people at IAG have looked hard at the BCN catchment and feed profile and decided that a home team carrier is the right way to go.
 
pabloeing
Posts: 77
Joined: Wed Dec 10, 2014 3:00 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:31 pm

¿Someone know the delivery dates and serial number of the new 2 A330's of LEVEL?
 
User avatar
TedToToe
Posts: 400
Joined: Mon Dec 08, 2014 11:43 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:32 pm

Birdwatching wrote:
I don't understand all the complaining. This actually has more color than most of the other start ups or even legacy carriers. And billboard titles in nice large geometric letters. And the 2 colors involved are kind of unique and not the usual shardes of red or blue. I'll be the first to admit that I kind of like it, but I do understand that the forum rules on Airliners.net require you to hate any new livery.

Well, that puts us in a minority of two. I will never fly Level; they aren't aimed at me. If I want a bank loan, I will go to HSBC and not Egg. I'm not likely to use Zoosk or Shpock or Spotify. This is why we have Scoot and Hop and not Lineas Aereas Catalunya. Move on folks!
 
B747forever
Posts: 13043
Joined: Mon May 21, 2007 9:50 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:36 pm

Some really good fares for summer. You can fly BCN-LAX or BCN-OAK round trip for just about $300. Though that does not include any check in luggage or meals on board.
Work Hard, Fly Right
 
flyrocoak
Posts: 24
Joined: Wed Jun 15, 2016 3:14 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:49 pm

Birdwatching wrote:
Image

I don't understand all the complaining. This actually has more color than most of the other start ups or even legacy carriers. And billboard titles in nice large geometric letters. And the 2 colors involved are kind of unique and not the usual shardes of red or blue. I'll be the first to admit that I kind of like it, but I do understand that the forum rules on Airliners.net require you to hate any new livery.


Same here, I like the livery for the jets. It is refreshing and different. The name is fine, too. The uniforms, not so much. They can find a better way to pull in the colors into the uniform. I might try them from OAK.
 
User avatar
Channex757
Posts: 835
Joined: Sat Jun 18, 2016 7:07 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:52 pm

In today's interview at FlightGlobal, Willie is talking about rolling the concept out to other cities. As Level isn't tied to a national identity, that means the guesses start here as to where Level could end up next.

Secondary German and French cities? Eastern Europe where there are holes such as Budapest? Manchester?
 
Virginblue4
Posts: 551
Joined: Sun Jun 01, 2008 12:18 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:55 pm

Pretty uninspiring and boring. But nonetheless, it's a new livery to spot.

TheLion wrote:
ARGHHH! THIS IS BLOODY AWFUL!

I really want this venture to fail. The name is meaningless to everyone, Spanish and English speakers alike, plus everyone else who is in existence. It's also confusing for ATC when pilots detail their flying height.

The livery is one of the worst I've ever seen. I kind of like the square but the rest is beyond hideous. It makes the newish Iberia livery actually look classy!

On the flipside, the website design placeholder is decent and actually artistic. I agree with others on here that it does have elements of 20th century art. I don't know why the livery and design don't reflect that instead of this monstrosity.

What were they thinking?!? I want to cry. It's that bad.

They had a chance to either create a new pan-European low cost long haul brand or smartly utilise an existing brand like Vueling. They also could've thought ahead to the potential for Catalan independence and set up a base for Iberia (Express?) to operate a low(er?) cost service which would be ideally positioned to serve the significant market that would be created after independence.

What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.

In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.


I think your reaction is a little extreme. You want to cry over a livery? You want the airline to fail because you don't like the livery and feel that the name is meaningless? I think I've seen it all on this website.
738 744 752 762 763 764 320 321 332 Q400
BE BY DL MT PC VS ZB 6Y
 
A310neo
Posts: 9
Joined: Mon Jan 23, 2017 10:48 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 5:59 pm

They could always merge with Spirit and call it Spirit Level - perfectly horizontal flight and handy for putting up shelves too.
 
airzona11
Posts: 371
Joined: Wed Dec 17, 2014 5:44 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:25 pm

Why do the legacies want to distance themselves so much? It feels like 1990s deja vu, with all the airlines within airlines etc.

Is the low cost that tarnishing to their "premium" brand? The seats are the same as Iberia, not like the back of the bus is that great anyways. Why not brand it Iberia?

So they have a few planes in this color scheme, then Iberia, then Iberia express, then Vueling, then BA, BA CityFlyer. Why not consolidated to have a stronger, bigger brand. This has zero association. LA, SF those are huge markets where you would think you would want a bigger brand presence.
 
drdisque
Posts: 232
Joined: Mon Mar 26, 2007 9:57 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:29 pm

"Were you sent here from the devil? No good sir, I'm on the level!"
Image
 
TheGeordielad
Posts: 399
Joined: Fri Jan 13, 2017 5:08 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:30 pm

Even though I think this airline will work its a bit simple and boring.
You can tell it's definitely a low cost airline.
Does anyone know if it has wifi or IFE
 
Jerry123
Posts: 49
Joined: Sat Dec 03, 2016 9:58 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:42 pm

Can't understand why they just didn't use the Vueling brand? Will be an airline to watch to see if they expand it to France, the Netherlands and the UK in the future. Can you connect to the flights using Vuelings flights to BCN?
 
TheGeordielad
Posts: 399
Joined: Fri Jan 13, 2017 5:08 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:46 pm

Jerry123 wrote:
Can't understand why they just didn't use the Vueling brand? Will be an airline to watch to see if they expand it to France, the Netherlands and the UK in the future. Can you connect to the flights using Vuelings flights to BCN?

Yeah you can connect on to or from Vueling flights.
 
User avatar
JannEejit
Posts: 339
Joined: Sat Jun 18, 2016 4:04 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 6:47 pm

How ironic they launch this on an A330, which as we all know, on the ground sits anything but 'level'.
 
KrustyTheKlown
Posts: 163
Joined: Fri Jun 17, 2016 3:45 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 7:02 pm

seahawk wrote:
If you are nice you can see a bit Gaudi influence in the geometric design on the website.


I think you are confused. Gaudi was never known for using simple squares on anything.

Also, it doesn't inspire confidence to see this image on their frontpage.

Image
 
Pe@rson
Posts: 16155
Joined: Sat Jan 13, 2001 6:29 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 7:23 pm

TheLion wrote:
ARGHHH! THIS IS BLOODY AWFUL!

I really want this venture to fail. The name is meaningless to everyone, Spanish and English speakers alike, plus everyone else who is in existence. It's also confusing for ATC when pilots detail their flying height.

The livery is one of the worst I've ever seen. I kind of like the square but the rest is beyond hideous. It makes the newish Iberia livery actually look classy!

On the flipside, the website design placeholder is decent and actually artistic. I agree with others on here that it does have elements of 20th century art. I don't know why the livery and design don't reflect that instead of this monstrosity.

What were they thinking?!? I want to cry. It's that bad.

They had a chance to either create a new pan-European low cost long haul brand or smartly utilise an existing brand like Vueling. They also could've thought ahead to the potential for Catalan independence and set up a base for Iberia (Express?) to operate a low(er?) cost service which would be ideally positioned to serve the significant market that would be created after independence.

What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.

In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.


You want to to fail because of its name and livery? How odd.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
DavidByrne
Posts: 812
Joined: Mon Sep 10, 2007 4:42 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 7:44 pm

C'mon everyone. So you don't like the name or the colour scheme, I understand that. Totally subjective, some will like them, some won't. But on the strength of that to actively seek that the venture fails - well, words fail me! As others have noted, IAG will have done its own marketing research and may have reached different conclusions to A-Net posters. I'm positive that if it does fail it won't be down to the colour scheme!
This is not my beautiful house . . . This is not my beautiful wife
 
User avatar
PatrickZ80
Posts: 934
Joined: Tue Jul 13, 2010 5:33 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 7:57 pm

Channex757 wrote:
In today's interview at FlightGlobal, Willie is talking about rolling the concept out to other cities. As Level isn't tied to a national identity, that means the guesses start here as to where Level could end up next.

Secondary German and French cities? Eastern Europe where there are holes such as Budapest? Manchester?


For now Level was founded to compete against Norwegian, they share a bunch of routes. I guess if they expand it'll be to other airports where Norwegian is beating IAG such as Gatwick, but for now let's see how they do in Barcelona. Not much hope for some Norwegian hubs like Charles de Gaulle, why would IAG help Air France drive Norwegian out of their hub?

I have to say compared to Norwegian Level looks cheaper, Norwegian has a bit more classy look over it. Of course we'll have to see how the price level works out, that's something that can't be told by the looks of an airline.

airzona11 wrote:
Why do the legacies want to distance themselves so much? It feels like 1990s deja vu, with all the airlines within airlines etc.

Is the low cost that tarnishing to their "premium" brand? The seats are the same as Iberia, not like the back of the bus is that great anyways. Why not brand it Iberia?

So they have a few planes in this color scheme, then Iberia, then Iberia express, then Vueling, then BA, BA CityFlyer. Why not consolidated to have a stronger, bigger brand. This has zero association. LA, SF those are huge markets where you would think you would want a bigger brand presence.


Because that's how it works in Europe. Europeans think different from Americans when it comes to that. Here in Europe, differentiation is a good thing. You give people the opportunity to pick an airline that suits them. Consolidate that all into one airline and you lose customers that don't associate themselves with that one airline. Of course you can offer different service levels within an airline, but that's not the same.

Why not brand it Iberia? Because to some people Iberia is a premium airline and they don't want to fly a premium airline. They would never fly Iberia, but they would fly Vueling or Level because that gives them the feeling of being cheap. Iberia doesn't. On the other hand there are people who are a bit more upper class and who don't want to fly a cheap LCC, they want a premium airline. They wouldn't fly Level, but they would fly Iberia. Let's give the people a choice.
 
User avatar
GreenArc
Posts: 90
Joined: Thu May 11, 2000 10:59 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:17 pm

pabloeing wrote:
I just buy tickets to OAK from BCN for only 560€ ¡¡¡¡¡


The whole business plan in one eloquent post.
 
alggag
Posts: 162
Joined: Tue Apr 20, 2010 6:34 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:17 pm

The name and paint job really remind me of one of the phony airlines you would see in Flight Sim.
 
User avatar
SFOA380
Posts: 457
Joined: Mon Aug 09, 2010 4:35 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:27 pm

Who would have though a few years ago that OAK would see competing carriers to LGW let alone BCN...
 
User avatar
PatrickZ80
Posts: 934
Joined: Tue Jul 13, 2010 5:33 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:36 pm

AerolineasAR343 wrote:
If I try to book at random dates from EZE to BCN roundtrip at the airline site, all it gives me are flights from Iberia, going first to MAD and then connecting. I guess it's still early and buggy, anybody else has this problem?


Guess you're looking at too early dates. Try making a booking somewhere in november or so, should be operational by then.
 
User avatar
ODwyerPW
Posts: 1091
Joined: Thu Dec 09, 2004 6:30 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:47 pm

The should have called ¡¿y Que?! (Which is like saying So What?!) and used those two livery colors. :D
learning never stops.
 
User avatar
usxguy
Posts: 1050
Joined: Wed Jan 25, 2006 1:28 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 8:52 pm

isn't IB already fairly tight in back the way they are???
xx
 
LHRFlyer
Posts: 856
Joined: Sun Apr 11, 2010 12:50 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 9:09 pm

Channex757 wrote:
In today's interview at FlightGlobal, Willie is talking about rolling the concept out to other cities. As Level isn't tied to a national identity, that means the guesses start here as to where Level could end up next.

Secondary German and French cities? Eastern Europe where there are holes such as Budapest? Manchester?


Willie Walsh has said that long-haul needs short-haul feed to succeed so other Vueling hubs in Europe are obvious targets.
 
LHRFlyer
Posts: 856
Joined: Sun Apr 11, 2010 12:50 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 9:10 pm

TheGeordielad wrote:
Even though I think this airline will work its a bit simple and boring.
You can tell it's definitely a low cost airline.
Does anyone know if it has wifi or IFE


It will have WiFi (at a charge) and all seats have personal TV screens.
 
keitherson
Posts: 227
Joined: Wed Sep 03, 2014 3:00 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 9:12 pm

PatrickZ80 wrote:
Why not brand it Iberia? Because to some people Iberia is a premium airline and they don't want to fly a premium airline. They would never fly Iberia, but they would fly Vueling or Level because that gives them the feeling of being cheap. Iberia doesn't. On the other hand there are people who are a bit more upper class and who don't want to fly a cheap LCC, they want a premium airline. They wouldn't fly Level, but they would fly Iberia. Let's give the people a choice.

Let's be honest: it's about price.

And yes, most people like saving money. But you're confusing market segmentation with inferior goods.

If people will buy roundtrip tickets from OAK to BCN for 560eur on a LCC, and the same price was offered by a premium airline, like SWISS, what do you think people would buy?

Your post says that they would opt for the LCC because they like "the feeling of being cheap." That's completely illogical. The flights on SWISS would sell out instantly in comparison.

People don't fly LCCs because it makes them feel cheap and they like to feel cheap. They fly them because it is cheap. If better airlines were cheap or cheaper, they'd fly those too.
 
TheGeordielad
Posts: 399
Joined: Fri Jan 13, 2017 5:08 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 9:44 pm

LHRFlyer wrote:
TheGeordielad wrote:
Even though I think this airline will work its a bit simple and boring.
You can tell it's definitely a low cost airline.
Does anyone know if it has wifi or IFE


It will have WiFi (at a charge) and all seats have personal TV screens.

Thanks
 
coolian2
Posts: 2091
Joined: Sun Oct 22, 2006 3:34 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 9:58 pm

airzona11 wrote:
So they have a few planes in this color scheme, then Iberia, then Iberia express, then Vueling, then BA, BA CityFlyer. Why not consolidated to have a stronger, bigger brand.


LATAM got skewered on this website for doing just that.
Bollocks.
 
alfa164
Posts: 1774
Joined: Sat Oct 06, 2012 2:47 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 10:09 pm

flyrocoak wrote:
Birdwatching wrote:
Image
I don't understand all the complaining. This actually has more color than most of the other start ups or even legacy carriers. And billboard titles in nice large geometric letters. And the 2 colors involved are kind of unique and not the usual shardes of red or blue. I'll be the first to admit that I kind of like it, but I do understand that the forum rules on Airliners.net require you to hate any new livery.

Same here, I like the livery for the jets. It is refreshing and different. The name is fine, too. The uniforms, not so much. They can find a better way to pull in the colors into the uniform. I might try them from OAK.

I agree about the livery, although the tail design is becoming repetitive. I do like the mix of colors - at least, in the drawing - but it remains to be seen how it will look in real life.

The name, to me, means nothing, and has no relationship to air travel; I find that disconcerting. And the "uniforms" are a disaster; they look like they are made for ramp workers, not flight crew. The interior is also very uninspired... just like Iberia.

None of this will matter if Level can sell itself on price alone, but in a competitive landscape other airlines, with a stronger identity, will win if the prices are the same. That is just "Marketing 101".
 
User avatar
TheLion
Posts: 226
Joined: Thu Jun 16, 2016 1:14 am

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 10:55 pm

Virginblue4 wrote:
Pretty uninspiring and boring. But nonetheless, it's a new livery to spot.

TheLion wrote:
ARGHHH! THIS IS BLOODY AWFUL!

I really want this venture to fail. The name is meaningless to everyone, Spanish and English speakers alike, plus everyone else who is in existence. It's also confusing for ATC when pilots detail their flying height.

The livery is one of the worst I've ever seen. I kind of like the square but the rest is beyond hideous. It makes the newish Iberia livery actually look classy!

On the flipside, the website design placeholder is decent and actually artistic. I agree with others on here that it does have elements of 20th century art. I don't know why the livery and design don't reflect that instead of this monstrosity.

What were they thinking?!? I want to cry. It's that bad.

They had a chance to either create a new pan-European low cost long haul brand or smartly utilise an existing brand like Vueling. They also could've thought ahead to the potential for Catalan independence and set up a base for Iberia (Express?) to operate a low(er?) cost service which would be ideally positioned to serve the significant market that would be created after independence.

What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.

In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.


I think your reaction is a little extreme. You want to cry over a livery? You want the airline to fail because you don't like the livery and feel that the name is meaningless? I think I've seen it all on this website.


Yes it's extreme, but that's what IAG's corporate bullying, evisceration of our national airline and destruction of staff morale does to normally rational people. This company desperately needs a change of management to save its soul and its business before it's too late. And I can assure you many BA customers agree.
 
GianiDC
Posts: 95
Joined: Wed Dec 11, 2013 6:30 pm

Re: IAG Low Cost from BCN will be named "Level"

Fri Mar 17, 2017 11:37 pm

aircatalonia wrote:

Level is also how spaniards pronounce LEBL (BCN). Not many people know icao codes, though.


I like this idea somehow. Sounds clever to me. They should perhaps anounce it, if this is how they got the name. What contradicts this is the possibility of expanding the airline in the future across europe.
I also join the minority here and say that the livery is quite neat. It is different from others and I would wait till we see it on a real plane to judge it finally.
The idea of having different planes in different color combinations is nice, if they really will go this way. A bit like Braniff.
 
ahj2000
Posts: 582
Joined: Wed Nov 26, 2014 5:34 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 12:21 am

Anyone else notice that the orange and yellow are just about the opposite color pallet from LEVEL??
-Andrés Juánez
 
User avatar
AerolineasAR343
Posts: 70
Joined: Wed Aug 17, 2016 2:43 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 12:28 am

So if I'm reading this right, the seats are the same as the IB 330-340? With the same pitch and width? If so, I don't quite understand where's the low cost in all of this, is it going to be a BoB service?
Chupala gorila
 
KTPAFlyer
Posts: 543
Joined: Sat Oct 10, 2015 8:08 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 12:33 am

shankly wrote:
Can't wait to listen to ATC:

ATC: Level 3741, climb flight level 350, report level

A/C: Level 3741, flight level 350

A/C: Level 3741, level 350


Haha, ATC will have fun with this one.
 
keitherson
Posts: 227
Joined: Wed Sep 03, 2014 3:00 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 12:52 am

Guess what? Crappy liveries, crappy brands, horrible airline names don't matter. Prices do. Iberia's telephone call center was slammed, the EZE fares sold out nearly instantly, and nearly all the promotional USA-BCN fares are gone.
 
User avatar
aerorobnz
Posts: 7730
Joined: Sat Feb 10, 2001 3:43 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 12:56 am

Next LCC offshoots
Stall
Yaw
Rotate
and french LCC "Retard"

FFS. I really can't be bothered by this "Legacy airline by somebody else" just to 'protect the brand'... this is a group that has Iberia, iberia Express, Vueling in spain already.
Flown to 126 Airports in 47 Countries on 80 Operators. Visited 56 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
B747forever
Posts: 13043
Joined: Mon May 21, 2007 9:50 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 1:05 am

AerolineasAR343 wrote:
So if I'm reading this right, the seats are the same as the IB 330-340? With the same pitch and width? If so, I don't quite understand where's the low cost in all of this, is it going to be a BoB service?


Their most basic fare dont give you anything besides a carry on. You will have to pay for food, luggage and seat selection.
Work Hard, Fly Right
 
dcajet
Posts: 916
Joined: Sun Aug 01, 2004 9:31 am

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 1:20 am

AerolineasAR343 wrote:
So if I'm reading this right, the seats are the same as the IB 330-340? With the same pitch and width? If so, I don't quite understand where's the low cost in all of this, is it going to be a BoB service?


Yes. For their lowest fares, everything but one piece of hand luggage, will carry a fee. Their website has a good chart that explains what each entitles the traveler to.

FYI, LEVEL was selling EZE-BCN return from US$392 today. For a flight of that length (13 hs aprox), meals would set you back US$30 and a bit more for checked baggage.
"Unattended children will be given espresso and a free kitten"
 
travelhound
Posts: 1382
Joined: Fri May 23, 2008 9:13 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 4:16 am

People expressed similar views about Jetstar in the Asia Pacific. From a marketing perspective a bland logo allows the consumer to make a decision based more around price rather than the emotional aspects of brand, prestige, service, safety, etc.

When you think about it any new,brand will take a mt least five years,to establish itself the market place. It would be a fairly tall order to create a marketing program around a brand that no one are aware of. As such a bland brand.
 
keitherson
Posts: 227
Joined: Wed Sep 03, 2014 3:00 pm

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 4:33 am

travelhound wrote:
People expressed similar views about Jetstar in the Asia Pacific. From a marketing perspective a bland logo allows the consumer to make a decision based more around price rather than the emotional aspects of brand, prestige, service, safety, etc.

When you think about it any new,brand will take a mt least five years,to establish itself the market place. It would be a fairly tall order to create a marketing program around a brand that no one are aware of. As such a bland brand.

You make a very good point.

Easyjet and Ryanair became distinctive based on their terrible logos and colors, and now it is iconic today. Even Southwest has extremely nauseating color schemes. And Spirit doesn't even have consistent liveries or branding.
 
FlyUSAir
Posts: 210
Joined: Wed Jun 15, 2016 6:26 am

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 4:36 am

At first I thought this was all (airline name, livery, and uniforms) part of a low cost TV show. Then I realized it wasn't. Smart corporate move, horrible intentions with the marketing aspect. A 3 year old could've come up with a better name and branding.
A319/A320/A321/A333 712/732/733/734/735/737/738/752/753/762/763 C172 CR2/CR7/CR9 E145/E170/E175/E190
MD82/MD83/MD88/MD90 Q100/Q400
 
ikramerica
Posts: 14065
Joined: Mon May 23, 2005 9:33 am

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 4:50 am

shamrock350 wrote:
These minimalist designs are all "in" at the moment, they appear popular with the younger audience thanks to Apple's influence and can be marketed in a number of ways thanks to their non-restrictive look. The name and livery are basic but the whole idea of this airline is to compete on price and price alone, those headline fares of EUR99 will do more to spark an interest than an interesting name or cool livery.

Those uniforms are seriously ugly though, reminds me of the original easyJet uniform or any cheap uniform from the European low cost boom of 2002-2005.

Actually it's Facebook and Windows Tiles that lead the way. Apple followed, sadly.
Of all the things to worry about... the Wookie has no pants.
 
MesserJ
Posts: 33
Joined: Sat Oct 03, 2015 2:09 am

Re: IAG Low Cost from BCN will be named "Level"

Sat Mar 18, 2017 4:57 am

These designs are like something I'd turn in if I procrastinated until 20 minutes before they were due.

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos