Moderators: richierich, ua900, PanAm_DC10, hOMSaR
SCQ83 wrote:Buenos Aires is very interesting.
Argentina has almost no short haul low cost (just starting now) not to mention long haul!
Channex757 wrote:I will side with Willie on this one. Considering his track record with turning businesses around and delivering profits, I expect he hasn't gotten into this lightly.
TheLion wrote:
What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.
In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.
pabloeing wrote:I just buy tickets to OAK from BCN for only 560€ ¡¡¡¡¡
aerorobnz wrote:Next LCC offshoots
Stall
Yaw
Rotate
and french LCC "Retard"
FFS. I really can't be bothered by this "Legacy airline by somebody else" just to 'protect the brand'... this is a group that has Iberia, iberia Express, Vueling in spain already.
TheLion wrote:ARGHHH! THIS IS BLOODY AWFUL!
I really want this venture to fail. The name is meaningless to everyone, Spanish and English speakers alike, plus everyone else who is in existence. It's also confusing for ATC when pilots detail their flying height.
The livery is one of the worst I've ever seen. I kind of like the square but the rest is beyond hideous. It makes the newish Iberia livery actually look classy!
On the flipside, the website design placeholder is decent and actually artistic. I agree with others on here that it does have elements of 20th century art. I don't know why the livery and design don't reflect that instead of this monstrosity.
What were they thinking?!? I want to cry. It's that bad.
They had a chance to either create a new pan-European low cost long haul brand or smartly utilise an existing brand like Vueling. They also could've thought ahead to the potential for Catalan independence and set up a base for Iberia (Express?) to operate a low(er?) cost service which would be ideally positioned to serve the significant market that would be created after independence.
What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.
In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.
f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
seahawk wrote:I think nobody disagrees with the business concept.
SCQ83 wrote:Buenos Aires is very interesting.
Argentina has almost no short haul low cost (just starting now) not to mention long haul!
Birdwatching wrote:
I don't understand all the complaining. This actually has more color than most of the other start ups or even legacy carriers. And billboard titles in nice large geometric letters. And the 2 colors involved are kind of unique and not the usual shardes of red or blue. I'll be the first to admit that I kind of like it, but I do understand that the forum rules on Airliners.net require you to hate any new livery.
TedToToe wrote:seahawk wrote:I think nobody disagrees with the business concept.
The name is inextricably linked to the business concept; there are plenty on here that dislike the name. But, strangely, the mood seems to have shifted a little as the thread has moved on.
f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
dcajet wrote:Besides do not forget that Argentina is home to the largest number of Spaniards living abroad.
aemoreira1981 wrote:f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
Level sounds like LEBL (IATA code for Barcelona). The concept sounds okay...but why not go against Norwegian on Barcelona to New York?
nascar1 wrote:
f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
SCQ83 wrote:dcajet wrote:Besides do not forget that Argentina is home to the largest number of Spaniards living abroad.
Things are not that easy.
Many of those "Spaniards" in Argentina are 2nd or 3rd generation with virtually no links to Spain. Many have not even ever visited the country.
On the other hand many Argentinians are living in Spain with Spanish or Italian passports. BCN has a large Argentinian diaspora.
So this work more for Argentinians living in Barcelona than the other way around.
aemoreira1981 wrote:f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
Level sounds like LEBL (IATA code for Barcelona). The concept sounds okay...but why not go against Norwegian on Barcelona to New York?
PatrickZ80 wrote:Why not brand it Iberia? Because to some people Iberia is a premium airline and they don't want to fly a premium airline. They would never fly Iberia, but they would fly Vueling or Level because that gives them the feeling of being cheap. Iberia doesn't. On the other hand there are people who are a bit more upper class and who don't want to fly a cheap LCC, they want a premium airline. They wouldn't fly Level, but they would fly Iberia. Let's give the people a choice.
airzona11 wrote:Interesting points and thanks for the insight. It will be interesting to see how this plays out. The travelers are going be mainly driven by price. If Iberia offers a flight for $100 and Vueling for $101, the travel who doesn't want to fly a premium airline is going to fly the premium airline Iberia because it is less expensive.
alexwm wrote:aemoreira1981 wrote:f4f3a wrote:With all brand names iag must hold why didn't they just use bea or Caledonian or dan air
Level sounds like LEBL (IATA code for Barcelona). The concept sounds okay...but why not go against Norwegian on Barcelona to New York?
I guess they're not launching NYC to avoid having a negative impact on AA's revenue in this route. Tokyo and SCL should come next in my view.
PatrickZ80 wrote:Of course American is also flying this route, but so is Norwegian. You may say you won't launch it because you don't want passengers to walk away from American, but on the other hand you may argue you'd rather see them walk away to Level than to Norwegian. If they fly Level, then at least they still fly IAG. If they fly Norwegian, they don't and you lost them. So yes, it will hurt American but it'll also hurt Norwegian and that's what Level is all about.
dcajet wrote:Oh yeah? No links? Your current and former prime ministers beg to differ with you. Those 2nd and 3rd generation Spaniards all hold dual citizenship and vote in Spain's elections. Both the PP and PSOE candidates always campaign there. Almost a million Spanish citizens in Argentina (the majority with roots in Galicia) is not something to brush to the side.
dcajet wrote:And while some of those 2nd and 3rd generations may not have traveled to the motherland before, they will now. BCN is just as good a port of entry to Spain as any other.
by738 wrote:" Dreadful", "Dull", "Boring".... do you honestly think they have not invested hugely in this and had some of the best PR and imaging departments behind this ? I know its not glitzy or jazzy, but I am sure they know what they are doing and will know a lot more about focus group demand than the average poster on here.
Its not even started yet so give it a chance.
PatrickZ80 wrote:airzona11 wrote:Interesting points and thanks for the insight. It will be interesting to see how this plays out. The travelers are going be mainly driven by price. If Iberia offers a flight for $100 and Vueling for $101, the travel who doesn't want to fly a premium airline is going to fly the premium airline Iberia because it is less expensive.
The difference is that Iberia will always be more expensive because it includes things like a "free" meal and "free" checked luggage. Vueling (or Level in this case) doesn't. Of course, if you have to add those Iberia might as well be cheaper. But who says you do? Suppose you only need hand luggage and you have a meal at the airport before departure and bring a snack on board in your hand luggage. Just the very basics. Then why pay for something you don't use? Those are the kind of passengers LCCs like Level are aiming at while Iberia is aiming at the "all in" passengers who do want free checked luggage and a meal on board and are willing to pay a higher ticket price for that.
Cunard wrote:Your find most airlines subsidiaries especially their Low Cost airlines such as Vueling and the 'new' Level are totally excluded from any JVs and their certainly won't be any mileage earned on them either.
TheLion wrote:Virginblue4 wrote:Pretty uninspiring and boring. But nonetheless, it's a new livery to spot.TheLion wrote:ARGHHH! THIS IS BLOODY AWFUL!
I really want this venture to fail. The name is meaningless to everyone, Spanish and English speakers alike, plus everyone else who is in existence. It's also confusing for ATC when pilots detail their flying height.
The livery is one of the worst I've ever seen. I kind of like the square but the rest is beyond hideous. It makes the newish Iberia livery actually look classy!
On the flipside, the website design placeholder is decent and actually artistic. I agree with others on here that it does have elements of 20th century art. I don't know why the livery and design don't reflect that instead of this monstrosity.
What were they thinking?!? I want to cry. It's that bad.
They had a chance to either create a new pan-European low cost long haul brand or smartly utilise an existing brand like Vueling. They also could've thought ahead to the potential for Catalan independence and set up a base for Iberia (Express?) to operate a low(er?) cost service which would be ideally positioned to serve the significant market that would be created after independence.
What is clear is that IAG's management have been in power far too long. The company needs a change of direction from their to-bone cost cutting, bland corporatism, poor treatment of staff, uncaring attitude to customers, disdain towards frequent flyers and so on.
In my view this is the epitome of neoliberal corporatism, its bloated corpse refusing to die, despite being already dead.
I think your reaction is a little extreme. You want to cry over a livery? You want the airline to fail because you don't like the livery and feel that the name is meaningless? I think I've seen it all on this website.
Yes it's extreme, but that's what IAG's corporate bullying, evisceration of our national airline and destruction of staff morale does to normally rational people. This company desperately needs a change of management to save its soul and its business before it's too late. And I can assure you many BA customers agree.
Irehdna wrote:On another note, 5666 nmi BCN to EZE is awfully long for an A332, especially with a dense configuration this 'LEVEL' airlines is operating.
Irehdna wrote:On another note, 5666 nmi BCN to EZE is awfully long for an A332, especially with a dense configuration this 'LEVEL' airlines is operating.