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LeCoqFrancais
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Joined: Wed Jun 15, 2016 3:03 pm

“Best Corporate Sustainability Report” goes to Air Canada

Fri Feb 17, 2017 1:20 pm

MONTREAL, Jan. 26, 2017 /CNW Telbec/ – Air Canada has been recognized by the Finance and Sustainability Initiative (FSI) with the “2017 Award for Best Corporate Sustainability Report – Transportation” in Canada. This annual competition aims to promote excellence in sustainable development reporting among Canadian public companies.
Air Canada was selected to receive this honour for its 2015 Corporate Social Responsibility Report, Citizens of the World, updated annually on www.aircanada.com/csr. The airline’s fifth corporate sustainability report details Air Canada’s performance during 2015 in four key areas of sustainability: safety, the environment, employee well-being, and the company’s community involvement.

http://www.newswire.ca/news-releases/ai ... 07515.html
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Could someone explain me to what this represents to an airline?
Sébastien C. Tourillon
 
BobPatterson
Posts: 1103
Joined: Thu Nov 26, 2015 7:18 am

Re: “Best Corporate Sustainability Report” goes to Air Canada

Fri Feb 17, 2017 6:27 pm

I can't tell you how the airline sees this "award". Quoting the news item:

"Air Canada has been recognized by the Finance and Sustainability Initiative (FSI) with the "2017 Award for Best Corporate Sustainability Report - Transportation" in Canada"

Did any other Canadian Airlines enter this "competition"? If there actually was competition, does "Best Corporate Sustainability Report" mean the airline did the best job of writing a self-serving report? Or does it mean that the actual content/achievements that were self-reported were deemed better/more important than the self-reporting by other companies?

Is there a heavy element of self-promotion here? I think the topics covered are important. I wonder of the "award" is.
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