IPFreely wrote:Have they really? A quick check of fares one month from today (JFK-SFO r/t departing March 11, returning March 18) shows DL's lowest available economy fare is $464.40 and AA's lowest available economy fare is $442.40. Maybe the "free" meal isn't so free after all.
Fares change on a regular basis, a small sample is virtually meaningless. Case in point: on the same dates you mentioned, DL's lowest fare is currently $399 whereas AA is $472 (nonstop flights only).
b727fa wrote:IFE is free. And why these two routes? They are the tightest and most competitive routes in the US. While market share is desireable (and it matters), but Delta is really driving our Net Promoter Score. This is a big part of what's driving the change. Delta may not make a ton of money or gain a lot of market share, the increase of the NPS is what matters to the brand at this point.
Disagree; if the free meals don't pay dividends to DL in some manner -- increasing average fares, increasing market share, bringing more passengers to DL, etc. -- no way will DL continue to provide them. The cost of the service + loss of buy on board profits makes this a quite costly proposition -- no way will DL continue it because it feels warm and fuzzy about its NPS.