It is (ironically enough) a long-form article that describes the 'pivot to video' and explains why it is happening:
Why this is happening is simple: The web has a surplus of copy versus advertising. Companies have decided that sticking an ad at the front of a video makes it less ignorable than putting a similar ad next to an article. It doesn’t matter what the video is. I often get a paragraph or two into a Sports Illustrated story only to find Madelyn Burke in the lower right-hand corner of the screen, giving me a summary of the sentences I’m already reading.
I've noticed the trend, and I hate it. I purposely avoid running more modern web browsers like Chrome in favor of older more broken versions of Firefox just because they can't load the "dancing baloney" videos. You can't scan video to decide if it's interesting or not. You have to wait for it to load, and so it's a big waste of time, especially since they always stick an ad in front of the content that you have to watch in order to see the content you want to watch. So in that regard, they are right. On the other hand, I don't have to watch video. I can just X out of it or go load a different web site or go do something else.
If we don't like this trend, many in the media world don't either, because:
Twitter rallied, as usual. But behind all gallows humor stands a gallows. As Select/All’s Brian Feldman pointed out, “pivoting to video” is just another way to say “layoff.” “It’s curious that a pivot into video involves firing everyone in the video department,” a former MTVer told Billboard.
And I hate to admit it, but I struggled to finish the article, sigh..